Demand research for 22-inch Forged wheels from Atomic Wheels

[Atomic Wheels]

Hello All,

Atomic Wheels are here.

We would like to take this opportunity to extend our sincere gratitude to those who have already placed a pre-order with us. Your trust in our products is greatly appreciated.

For those who may still be contemplating or have any questions, we highly encourage you to reach out to us without hesitation. Our team is here to address any inquiries or concerns you may have.

[email protected]
+1.214.225.8585 (8 am - 6 pm CT)

We wanted to remind you that we still have available slots for a generous 15% discount on our 20-inch [AW10] wheels designed for the Rivian R1T and R1S models. Simply enter the code "rivian15" at checkout to take advantage of this offer.

For just $2,023, you will receive a set of four fully forged, lightweight, and exceptionally durable wheels, meticulously crafted to complement your Rivian R1.

Act now to secure your set before the year's end.

Additionally, we're excited to share that we're already in the process of producing the next batch, scheduled for shipping by the end of February.

In our pursuit of delivering the best options for you, we are currently contemplating the introduction of 22-inch wheels to our collection. However, we'd like to gauge your interest before proceeding.

22-inch [AW10] wheels will have the following specs:

• 22-inch
• 9.0-inch width
• +40 offset

We're keen to know if the 22-inch size holds the same appeal as our popular 20-inch wheels. To help us in this decision-making process, we'd like to extend an opportunity for you to pre-order. Rest assured, there will be no requirement for a deposit or any upfront payment until we commence production.

Your feedback means the world to us. We're excited to share that if we receive interest from at least 10 individuals, we'll be more than ready to kickstart production of our 22-inch wheels.

Your collective enthusiasm is what drives us.

We are thrilled to announce an exclusive offer for the first 10 individuals who express their interest in our 22-inch [AW10] wheels. For those who commit with an "I'm in," we are delighted to extend a generous 20% discount.

Individually, the 22-inch [AW10] wheels will be priced at $745 each, or $2,980 for a set of 4. However, with the 20% discount, you can secure the set for as little as $2,384.

But that's not all! As a special thank you to our first 10 supporters, we're pleased to offer an expanded array of color options, beyond those already featured in our collection.

if you are interested, please send us an email at [email protected]

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[sub]

I am looking for 22" wheels, but that extra 14mm of poke is a deal breaker for me.

If you offered something that matched the OEM width and offset I would be interested.

 

[Atomic Wheels]

I am looking for 22" wheels, but that extra 14mm of poke is a deal breaker for me.

If you offered something that matched the OEM width and offset I would be interested.

Hello there,

Thank you for your reply!

Could we ask why exactly are you concerned about the 14mm poke difference?

With a 9.0-inch width and a +40 offset, our wheels are designed to sit comfortably within the wheel wells. This ensures they won't protrude excessively, which can lead to potential issues like dirt and damage to the sides of your Rivian, as often seen with extremely aggressive wheel specifications, such as those featuring +18 offsets.

By offering this spec, we aim to provide a solution that not only enhances the aesthetic appeal of your Rivian with a wider, more muscular appearance but also prioritizes practicality and functionality.

 

[madgrey]

This is one of the few after market Rivian designs that I like. I'm not in the market for a new set of wheels, I have 2 sets of OEs. But I'd consider changing out the 22"s in a year or two. The transparent black looks really nice.

The +40mm is just 8mm off OE, correct? Even with 285 width tires, I'm only getting 13mm farther out. With OE tires, it's only 8mm of "poke".

Edit: I mean tire differences... the wheel itself does end up 14mm further out due to increase wheel width.

 

[sub]

Hello there,

Thank you for your reply!

Could we ask why exactly are you concerned about the 14mm pooke difference?

With a 9.0-inch width and a +40 offset, our wheels are designed to sit comfortably within the wheel wells. This ensures they won't protrude excessively, which can lead to potential issues like dirt and damage to the sides of your Rivian, as often seen with extremely aggressive wheel specifications, such as those featuring +18 offsets.

By offering this spec, we aim to provide a solution that not only enhances the aesthetic appeal of your Rivian with a wider, more muscular appearance but also prioritizes practicality and functionality.

Wheels that poke out look stupid in my opinion. But I acknowledge that aesthetics are subjective and I'm sure there are people who like the look of wheels that poke out.

What is not subjective though, is that wheels can have a big impact on range.

There is a reason why Rivian designed the wheels the way they did. Increasing the poke increases drag which reduces range.

Perhaps wheels that reduce range is not something that people with range killing all terrain tires care about. But for most other people range is rather important for an EV.

And valuable. Rivian charges $10,000 for an extra 50 miles of battery. The lost range from your wheels may cost more than the wheels.

 

[Atomic Wheels]

Wheels that poke out look stupid in my opinion. But I acknowledge that aesthetics are subjective and I'm sure there are people who like the look of wheels that poke out.

What is not subjective though, is that wheels can have a big impact on range.

There is a reason why Rivian designed the wheels the way they did. Increasing the poke increases drag which reduces range.

Perhaps wheels that reduce range is not something that people with range killing all terrain tires care about. But for most other people range is rather important for an EV.

And valuable. Rivian charges $10,000 for an extra 50 miles of battery. The lost range from your wheels may cost more than the wheels.

Our wheels won't poke out. They will sit inside the wheel well.

Regarding drag. Drag is not the main reason for the decreased range, the weight of the wheel and tires is another reason.

less your wheel weights, the less force your truck (and another car) needs to move them.

Rivian is not the best-shaped vehicle to talk about drag force, and there is not much that can be done to it. However, decreasing unsprung weight will increase your efficiency and will lead to increased range. Also, will improve driving comfort and stability.

When we are talking about our wheels, we are pointing your attention to the fact those wheels are Fully Forged. Fully forged wheels are lightweight and stronger compared to OEM alloy wheels.

Stock 20” dark rim weighs almost 36 lbs, while our [AW10] is 31 lbs with a higher loading index. We can get them down to 29 lbs, but we don't want to sacrifice loading index

But we appreciate your input and opinion!

Regarding the extra $10k charge for an additional 50 miles of range. It's all about weight. Batteries are heavy, and the increasing capacity of the battery will not increase the range the way people expect. This is why the Max pack provides only 50 miles of range with a specific wheel configuration and is in perfect condition. In real life, most likely, people who get a Max pack will only experience extended charging time without much more range.

Our wheels are not going to decrease range, but will help to increase it, due to their lightweight. And you don't need to spend $10k on it

 

[sub]

Our wheels won't poke out. They will sit inside the wheel well.

Regarding drag. Drag is not the main reason for the decreased range, the weight of the wheel and tires is another reason.

less your wheel weights, the less force your truck (and another car) needs to move them.

Rivian is not the best-shaped vehicle to talk about drag force, and there is not much that can be done to it. However, decreasing unsprung weight will increase your efficiency and will lead to increased range. Also, will improve driving comfort and stability.

When we are talking about our wheels, we are pointing your attention to the fact those wheels are Fully Forged. Fully forged wheels are lightweight and stronger compared to OEM alloy wheels.

Stock 20” dark rim weighs almost 36 lbs, while our [AW10] is 31 lbs with a higher loading index. We can get them down to 29 lbs, but we don't want to sacrifice loading index

But we appreciate your input and opinion!

Regarding the extra $10k charge for an additional 50 miles of range. It's all about weight. Batteries are heavy, and the increasing capacity of the battery will not increase the range the way people expect. This is why the Max pack provides only 50 miles of range with a specific wheel configuration and is in perfect condition. In real life, most likely, people who get a Max pack will only experience extended charging time without much more range.

Our wheels are not going to decrease range, but will help to increase it, due to their lightweight. And you don't need to spend $10k on it

Even if you were correct that weight was the only thing that mattered (you are not), an 8.5 in wide wheel would weigh less than a 9 in wide wheel. So even by your own logic, wheels that match the OEM dimensions would have better range.

Real world tests on Tesla's vehicles have pretty consistently shown that removing the plastic hubcap reduces your range by 10-15 miles. Even though it reduces weight. Pulling the wheels inward has at least as much impact (if not more) than spoke design on the aerodynamic impact.

In any case, I'm not looking for you to justify the design you have. I'm just telling you what I would and would not buy. And I'm not buying wheels that poke out more than the OEM wheels.

Good luck.

 

[Atomic Wheels]

This is one of the few after market Rivian designs that I like. I'm not in the market for a new set of wheels, I have 2 sets of OEs. But I'd consider changing out the 22"s in a year or two. The transparent black looks really nice.

The +40mm is just 8mm off OE, correct? Even with 285 width tires, I'm only getting 13mm farther out. With OE tires, it's only 8mm of "poke".

Edit: I mean tire differences... the wheel itself does end up 14mm further out due to increased wheel width.

Thank you for your feedback!

Your math is correct!

with 275/65/20 you're right, the tire will poke out 8 mm more with our wheels.

with 285/60/20 tire will poke out 13 mm more than stock 275/65/20 on OEM rim.

The rim will be 14 mm out more.

 

[UnsungZero_OldTimeAdMan]

A mere 0.55” of offset. Talk about overreacting. Entire point of non-stock wheels is to change/personalize aesthetics. If you want factory spec, there’s no reason to buy aftermarket. Industry-wide, factory spec is intentionally conservative—generous margin of safety and for sake of legal compliance. It doesn’t mean the car has to run strictly within those specs or else.

 

[mkhuffman]

I did a lot of research on this and learned the following: range is reduced with increased air resistance and increased rolling resistance. Weight plays a role but not nearly as much as aerodynamics. People mistakenly think weight has a bigger role than it does, but the car companies know. Look at how heavy Telsa wheels are. They design wheels for good aerodynamics, not light weight.

Main Cause 1. "Air resistance" is higher or lower depending on the wheel design. If the wheel has a lot of air spaces and gaps, it catches the air as it spins and as the car moves forward. There has been a lot of wind tunnel testing that shows dramatic differences between wheel designs. But you don't need to be an expert to know that a wheel with a smooth mostly covered surface will cut through the air better. And as the wheel spins, the air gaps create rotational resistance. The higher the resistance, the more energy it takes to move the car from point A to point B.

Main Cause 2. Rolling resistance has a huge impact on range. This is probably the most important factor. When people change their rims, they also change the tires. Low tire pressure can decrease your range by 10% easily. But tire material also has a huge impact. Higher performance, "stickier" tiers can also impact your range significantly. Low rolling resistance tires usually do very poorly in the snow, and struggle to perform well in cool rainy conditions. Tire companies are doing better than they used to as they come up with new compounds and tread patterns, but if you replace your tires with a good all season tire, your range will almost certainly go down.

The faster you drive, the more air resistance matters. If you keep your car below 25 mph, lower range due to air resistance from the wheels will probably not be noticeable. Rolling resistance has an impact on range regardless of the speed. Weight only impacts range when accelerating, but some of that loss is captured when slowing down with regenerative braking - that is why weight is really not that important a factor. (It does matter, just not nearly as much as the other factors.)

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