If Rivian changes the front end at this point, I believe they will lose more customers than they will gain. Tesla broke the mold when they came out with the refreshed fascia on the Model S. I find your comments interesting because of the close to 100 people I have shown, only a small handful, maybe 10 think the front end is offputting, even still of those 10, most would still buy the truck because of everything else the truck has to offer. I hope it works out for you. I am sure that Ford will produce a Ranger and F-150 that has a vanilla enough front end design for the masses. Hopefully they won't ruin it with Sync and they just rebrand Rivian software with Ford badging.I just don't like the headlights, and I hope they are reconsidered as they are very off-putting to many, and may negatively impact sales. It's not a minor design feature, it's the very front of the vehicle and very noticeable, and I can count the number of times I've heard positive comments on one hand, including your last sentence. No offense was taken to your comment, but it was a bit misguided. I'd rather not buy a Ford, trust me!