RexRemus
Well-Known Member
- First Name
- Chuck
- Joined
- Sep 27, 2021
- Threads
- 33
- Messages
- 640
- Reaction score
- 1,133
- Location
- Chicago, IL
- Vehicles
- 2023 R1S
- Thread starter
- #1
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I know the AA/CarPlay thing is beaten to death, but I can't stand this answer we keep getting. "We're not implementing this because we feel we can deliver a better user experience"
The problems with this are many...
The real reason they are not going to do this integration is because from the very start, and all along the idea has ALWAYS been to supplement revenue with recurring software fees. Rivian "Membership". So if they let you use Waze... they cannot upcharge you $5 a month for the "advanced navigation package". They cannot upcharge you for "Advanced Audio Enhancements" or "Messaging Integration Enhancements" or whatever else they plan to artificially "gate" behind a paywall. They KNOW that if you have another option, that every user will just choose that and their forecasts for recurring revenue from existing owners will fall flat.
This is not, and never has been about "we can provide a better experience" and is entirely about "we need to CONTROL the experience" I wish we could just get an honest answer but that will never happen.
And no this doesn't change the fact that I am getting my R1S and it doesn't mean I "hate" Rivian or any other bullshit like that. It's just compounding frustration that ANYTHING and everything "software defined" is going this route and I'd rather they ALL just be upfront about how it's going to be and stop this coy act, it's insulting and tiresome.
I know the AA/CarPlay thing is beaten to death, but I can't stand this answer we keep getting. "We're not implementing this because we feel we can deliver a better user experience"
The problems with this are many...
- It ignores the fact that this is one of THE most requested enhancements and disregards the very "customer satisfaction" they claim to be so concerned about delivering.
- It posits that there is only one possible option for the services provided. Meaning if they went the AA/CarPlay route there would be literally no reason or ability for them to continue improving their own systems and services. This is absolutely NOT the case. AA/CarPlay can be locked to their own window (not a full UI takeover) and all of the Rivian services can supplement the experience. Even his example about detailed range and navigation can still be in play alongside AA/CarPlay
- They effectively admit the experience today is NOT there. "We can deliver... We can build... ok, sure, but as of yet, you HAVE NOT. What value is there is giving customers a WORSE experience NOW, when it would be a low effort task to integrate AA/CarPlay and then let users decide when your experience IS better and switch? What possible negative consequence could there be to that...I wonder?
The real reason they are not going to do this integration is because from the very start, and all along the idea has ALWAYS been to supplement revenue with recurring software fees. Rivian "Membership". So if they let you use Waze... they cannot upcharge you $5 a month for the "advanced navigation package". They cannot upcharge you for "Advanced Audio Enhancements" or "Messaging Integration Enhancements" or whatever else they plan to artificially "gate" behind a paywall. They KNOW that if you have another option, that every user will just choose that and their forecasts for recurring revenue from existing owners will fall flat.
This is not, and never has been about "we can provide a better experience" and is entirely about "we need to CONTROL the experience" I wish we could just get an honest answer but that will never happen.
And no this doesn't change the fact that I am getting my R1S and it doesn't mean I "hate" Rivian or any other bullshit like that. It's just compounding frustration that ANYTHING and everything "software defined" is going this route and I'd rather they ALL just be upfront about how it's going to be and stop this coy act, it's insulting and tiresome.
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