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MidnightRivian

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I’m extremely happy to see this price drop.

Kia is toast.

R1S all day long for $1,000 more.

$3,750 tax credit is just icing on the top for the consumer.

The $7,500 EV credit is included with leasing. (Offer includes upfront capitalized cost reduction of $7,500 provided by the lessor.)

Rivian R1T R1S Standard and Standard+ battery packs introduced; R1T and R1S base prices dropped (2/8/24) IMG_7699
Rivian R1T R1S Standard and Standard+ battery packs introduced; R1T and R1S base prices dropped (2/8/24) IMG_7700
 

dleewla

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I’m extremely happy to see this price drop.

Kia is toast.

R1S all day long for $1,000 more.

$3,750 tax credit is just icing on the top for the consumer.

The $7,500 EV credit is included with leasing. (Offer includes upfront capitalized cost reduction of $7,500 provided by the lessor.)

IMG_7699.png
IMG_7700.png
not as black and white as you think. EV9 has tech, luxury and family friendly features the R1S does not.
 

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fbkr

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I’m extremely happy to see this price drop.

Kia is toast.

R1S all day long for $1,000 more.

$3,750 tax credit is just icing on the top for the consumer.

The $7,500 EV credit is included with leasing. (Offer includes upfront capitalized cost reduction of $7,500 provided by the lessor.)

IMG_7699.png
IMG_7700.png
I don't know if I'm happy about the Rivian price cuts....it's one thing to cut price if you're already profitable like Tesla, and a whole different animal if you're already losing money.

Tesla still generates cash after cutting price 20%-30% and they have inflicted massive losses on Ford and other competitors who have been forced to follow suit.

Rivian having negative gross margins and cutting price makes me worried.

To be honest, I thought they'd be able to maintain current pricing for a while given the low R1S inventory levels, backlog, etc.
 

MidnightRivian

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not as black and white as you think. EV9 has tech, luxury and family friendly features the R1S does not.

R1S has off-road capability, seats 7 people with 0-60 in 4.5 seconds capability and has 315 miles of range.

I have plenty of tech and luxury in Rivian to keep me busy and satisfied.

Kia is toast and that's why folks are getting $10,000 off MSRP. Kia can see the writing on the wall.
 

MidnightRivian

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I don't know if I'm happy about the Rivian price cuts....it's one thing to cut price if you're already profitable like Tesla, and a whole different animal if you're already losing money.

Tesla still generates cash after cutting price 20%-30% and they have inflicted massive losses on Ford and other competitors who have been forced to follow suit.

Rivian having negative gross margins and cutting price makes me worried.

To be honest, I thought they'd be able to maintain current pricing for a while given the low R1S inventory levels, backlog, etc.

They'll be perfectly fine. Most of the folks will go with dual motor starting at $74,900 which is higher margin. The quad motor is at the same $92,000 price as before.
 

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fbkr

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They'll be perfectly fine. Most of the folks will go with dual motor starting at $74,900 which is higher margin. The quad motor is at the same $92,000 price as before.
I think Rivian's hope was to increase their ASP over time.

This latest pricing makes the higher end trims optically look more expensive even though their all in cost hasn't changed.

It would not surprise me if this eats into demand on the high end and leads to eventual price cuts on features like max pack/large pack.
 

DuoRivians

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I don't know if I'm happy about the Rivian price cuts....it's one thing to cut price if you're already profitable like Tesla, and a whole different animal if you're already losing money.

Tesla still generates cash after cutting price 20%-30% and they have inflicted massive losses on Ford and other competitors who have been forced to follow suit.

Rivian having negative gross margins and cutting price makes me worried.

To be honest, I thought they'd be able to maintain current pricing for a while given the low R1S inventory levels, backlog, etc.
Rivian probably improves marginal profit with each of these vehicles (via lower marginal cost relative to lower revenue) and certainly improves fixed cost absorption, if they can produce more and sell them. In all, I think this is a big positive for Rivian’s bottom line.
 
 




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