JasonK
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I learned that there will be some shared colors between the R1 and the R2. Also there will be some new colors for the R2. And there will be less color options on the R2 than the R1. There may be some other new info I did not catch.
AI Summary:
Insight into R2 Color Strategy
Jeff Hammoud details a thoughtful approach to color design for the Rivian R2, one that balances brand identity, manufacturing efficiency, and customer appeal:
Overall Summary
AI Summary:

Jeff Hammoud details a thoughtful approach to color design for the Rivian R2, one that balances brand identity, manufacturing efficiency, and customer appeal:
Shared & Unique Palette: Some neutral tones from the R1 will carry over to maintain visual cohesion across Rivianās lineup. These are likely hues that have proven popular and versatile across driving environments.
Exclusive Colors for R2: Rivian plans to introduce unique colors specific to the R2, allowing it to stand out as a fresh product and speak directly to a potentially broader audience. This diversification caters to new buyers while staying rooted in Rivianās adventurous spirit.
Streamlined Customization: Because R2 is designed for scale and direct-to-consumer distribution, the color options will be more limited than R1ās. The goal is to simplify production while still offering enough variety to satisfy diverse tastes.
Functional Simplicity for Scalability: The design team made strategic decisions to reduce build complexity by trimming the color choices, which aids in scaling up production and keeping costs downāwithout sacrificing customer satisfaction.
Learning from R1: The selection process for R2ās colors draws directly from customer feedback and data collected from R1ās performance in the market. This ensures that the chosen hues resonate with both existing fans and newcomers.
Overall Summary
R2 as Rivian's āSecond Albumā: Jeff Hammoud describes the R2 as Rivianās āsecond beatā ā a more compact, affordable evolution of the R1 that maintains brand identity while expanding reach, including to Europe.
Performance & Engineering: With an estimated 0ā60 mph in 3 seconds and over 300 miles of range, the R2 is engineered for both power and efficiency. Its architecture is influenced by learnings from the R1, enhancing functionality while reducing cost and build complexity.
Dual Personality in Design: The R2 retains Rivianās signature blend of off-road and on-road capability. It features 32ā tires and high ground clearance, signaling ruggedness within a mid-size SUV package.
Design Customization: Though R2 will share some neutral colors with R1, it introduces unique hues exclusive to this model. Wheel and tire options will vary to suit both urban and adventurous users.
Manufacturing Plans: Initially produced in Illinois, the R2 will later be built in Georgia alongside the R3. Rivian emphasizes production design continuity between concept and final model.
Cost-Saving Innovations: R2 integrates cost-effective design choicesālike removing the division bar in the rear window for a cleaner lookāwithout sacrificing aesthetics or function.
Customer-Centric Features: Inspired by user feedback, R2 adds features such as dual glove boxes and a rear window that drops down, showing Rivian's dedication to customer-driven improvements.
0ā60 mph in 3 seconds: Puts the R2 among top performers in the EV SUV market.
300+ miles range: Makes R2 competitive for long-distance EV travel.
- š 32-inch tires: Indicate serious off-road readiness in a mid-size SUV form.
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