Electric Rivilution
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- Bill
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Source: Detroit Free Press
This is what Ford CEO Jim Farley recently had to say about Rivian's van strategy:
You guys agree or disagree with Farley?
This is what Ford CEO Jim Farley recently had to say about Rivian's van strategy:
“Rivian has one customer. Amazon.”
“Rivian only has a van for delivery. 95 percent of the commercial industry is small-medium sized business with like 1,000 different locations. Last-product-delivery is like tiny, tiny. … I mean, FedEx, UPS, they’re great. But I want the plumber who’s got five vans. They don’t have a fleet manager. Everything is super confusing to them. They don’t even have time for the vehicles to go to a dealer and schedule it. They’re really underserved. The big fleets are overserved. They can do it all themselves. They’re huge.”
“I always told (Rivian CEO) RJ (Scaringe), ‘Are you sure you want to bet on Amazon? Don’t you want to go after all the real customers?’ But, that’s what he decided to do,” Farley added. “Rivian and the reality of the commercial business couldn’t be more different. Also, most commercial customers aren’t going electric.”
You guys agree or disagree with Farley?
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