Rivian's share of new EV registrations (vs other brands) for 2023 YTD

[Electric Rivilution]

Share of new EV registrations by brand so far in 2023 (Jan-July):

Rivian was 8th with 18,359 new registrations (R1T + R1S combined) from Jan-July 2023 for a 2.8% share of the EV market's new registrations.

Rivian R1T had 7,611 new registrations for Jan-July 2023 (Ford F-150 Lightning had the most EV pickups sold at 11,883 units).

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[SciGuy]

Thanks for posting this! Do you mind if I ask where you got the data from? Thanks so much.

 

[WSea]

Doesn't add up if their goal is 50-55k for 2023 unless the remaining bulk of vehicles are EDVs

 

[jplblue]

Doesn't add up if their goal is 50-55k for 2023 unless the remaining bulk of vehicles are EDVs

I don't think it gets counted if you transfer plates, which a lot of people do.

 

[SurfnBike]

Doesn't add up if their goal is 50-55k for 2023 unless the remaining bulk of vehicles are EDVs

Yep, 18k vehicles is only 36% of their 2024 goal. I hope they have a productive second half.

 

[Taco]

Am I the only one that is shocked that 10,350 people was like "yes let me buy this Nissan"...

 

[PappaBolt]

Am I the only one that is shocked that 10,350 people was like "yes let me buy this Nissan"...

Or that they out sold Lucid by 179%

 

[Taco]

Or that they out sold Lucid by 179%

Lucid needs to figure their s**t out fast. Has some great tech but wow total failure to deliver.

 

[evguy]

Yep, 18k vehicles is only 36% of their 2024 goal. I hope they have a productive second half.

52k is the production target, not a delivery target or registration target. And these numbers don't include the van, which is still a big chunk of the output. So I think they should still be on track for the year.

 

[carsly]

Given the crazy number of Porsche Taycan ads, commercials, etc. I would have expected 10x that number were actually sold. They must be spending more on marketing than they are grossing on the cars.

 

[virgnia_rivian]

Given the crazy number of Porsche Taycan ads, commercials, etc. I would have expected 10x that number were actually sold. They must be spending more on marketing than they are grossing on the cars.

Porsche is a low volume OEM. In 2022 their total US deliveries were just over 70k, with the majority being Macan and Cheyenne models. Only 7,200 were Tycans. Trust me, we asked our Porsche dealership about availability last year and it was very limited.

source: https://newsroom.porsche.com/en_US/...orth America, Inc,previous record set in 2021.

 

[carsly]

Porsche is a low volume OEM. In 2022 their total US deliveries were just over 70k, with the majority being Macan and Cheyenne models. Only 7,200 were Tycans. Trust me, we asked our Porsche dealership about availability last year and it was very limited.

source: https://newsroom.porsche.com/en_US/2023/company/porsche-cars-north-america-retail-sales-fourth-quarter-year-end-2022-30900.html#:~:text=Porsche Cars North America, Inc,previous record set in 2021.

Plenty of Taycan's in the northeast. Most dealers in NJ are sitting on at least a dozen new ones with used ones not moving at all since they are priced uncompetitively against the Tesla Model S after endless price reductions.

 

[j.w.s]

Plenty of Taycan's in the northeast. Most dealers in NJ are sitting on at least a dozen new ones with used ones not moving at all since they are priced uncompetitively against the Tesla Model S after endless price reductions.

Taycan has gone from "get on the huge waiting list and wait a year" to "Yea, we can get you one in six months, and we have a few unsold base models on the lot" in the last six months. But the typical Porsche buyer spends weeks with the configurator, and is willing to spend and wait to get exactly the car they want.
Oh and VERY few people actually, for real, cross shop the Taycan with the Model S.

 

[Count Orlok]

The Count wants to party with the 170 souls registering their Vinfasts.

 

[carsly]

Taycan has gone from "get on the huge waiting list and wait a year" to "Yea, we can get you one in six months, and we have a few unsold base models on the lot" in the last six months. But the typical Porsche buyer spends weeks with the configurator, and is willing to spend and wait to get exactly the car they want.
Oh and VERY few people actually, for real, cross shop the Taycan with the Model S.

Oh, I get the Porsche approach of a finely curated luxury buying experience, and I miss my 911 Turbo. But that doesn't seem to be moving metal in my part of the country. Count me as one of the very few who is happy with my Model S Plaid, luxury buying experience or not, and didn't much care for the Taycan - it's no 911. Looks like the bloom is off the rose, at least for some of us.

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