Rivian's First Concept Experience opens in Meatpacking District, NYC

[Administrator]

Rivian Announces:

A new chapter unfolds in the Meatpacking District.

Our home under the High Line has been reimagined as Rivian’s first concept experience that will come to life through immersive design, content, events, and programming.

The first concept, "Adventure Is In Us,” tells the stories of people who embody this spirit in their daily lives, including real Rivian owners. While adventure is core to our brand, it doesn’t always mean scaling cliffs or going off-roading. It can also mean starting something new or pursuing a creative path. “Adventure Is In Us” is about celebrating that broader, more inclusive view of adventure and inspiring visitors to embrace it too.

Learn more about the vision and design:

https://stories.rivian.com/nyc-concept-space-2025

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[moosetags]

Maybe a little more vision on service capabilities might be in order at this point.

Brian

 

[socaladam]

Spends millions to showcase a product to a niche audience.

Fails to invest in servicing said product.

What could possibly go wrong…

 

[Oldsmobile_Mike]

Fails to invest in servicing said product.

I get the vitriol, but they are working to open 50 new service centers in 2025. That means permits, site plans, construction, staffing/training, etc. Anyone who thinks those kind of things can happen overnight has never dealt with their local city government (LOL).

 

[TTedP]

I have a soft spot for this location. It was the space I discovered Rivian and demo‘d a QM launching from light to light on 9A. So much fun! I ordered my R1T a week later.

 

[COdogman]

Spends millions to showcase a product to a niche audience.

Fails to invest in servicing said product.

What could possibly go wrong…

Except they are “investing in servicing said product”. Just because you prefer whining to reality doesn’t mean it’s not happening.

Rivian can open new service centers and also open a trendy “experience center” at the same time. Those are 2 completely separate areas of the company.

 

[bfilippo]

I get the vitriol, but they are working to open 50 new service centers in 2025. That means permits, site plans, construction, staffing/training, etc. Anyone who thinks those kind of things can happen overnight has never dealt with their local city government (LOL).

Are they really planning for 50? Do we know where? I’ve only seen a handful on the map.

 

[mnewber1]

I went last Monday. It's nice, right next to the high line.

 

[Donald Stanfield]

Spends millions to showcase a product to a niche audience.

Fails to invest in servicing said product.

What could possibly go wrong…

You're right, why would a relatively unknown company ever invest money in marketing their brand? Oh wait, that doesn't sound correct...

 

[socaladam]

Except they are “investing in servicing said product”. Just because you prefer whining to reality doesn’t mean it’s not happening.

Rivian can open new service centers and also open a trendy “experience center” at the same time. Those are 2 completely separate areas of the company.

Im on week 2 of Rivian service having my now 900 mile R1S and I’m told it won’t be done until end of May.

So that’s 3 payments on my lease and less than 30 days on the road.

At this point, I’m considering my options.

Great they’re building more 50 service centers. That’s one per state on average. Yay, I can’t wait for a new SC in my state. Question is where? Because if it’s not local to me, that doesn’t help resolve my local SC issues.

 

[COdogman]

Im on week 2 of Rivian service having my now 900 mile R1S and I’m told it won’t be done until end of May.

So that’s 3 payments on my lease and less than 30 days on the road.

At this point, I’m considering my options.

Great they’re building more 50 service centers. That’s one per state on average. Yay, I can’t wait for a new SC in my state. Question is where? Because if it’s not local to me, that doesn’t help resolve my local SC issues.

And you knew (or should have known) how many service centers there were when you signed your lease. I’m sorry yours is not what you expected. Mine has been super reliable for almost 2 years now.

I do agree Rivian has to improve service. But that is not a new development.

 

[Oldsmobile_Mike]

Are they really planning for 50? Do we know where? I’ve only seen a handful on the map.

Sorry, 30 in 2025. Had to go back to the video again. Skip to 7:15 where Claire and RJ discuss:



There's a map on the website under "Service".

 

[CBRacerX]

I visit this each time I am on the High Line. It's a great location and the audience in this area is certainly chock full of potential upscale EV buyers. That's why several other EV brands have experience centers in the same area. It's not a new location, just looks like it got a bit of cosmetic refresh that allows for Rivian to re-introduce it with marketing. Cool.

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