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Rivian Announces:
A new chapter unfolds in the Meatpacking District.
Our home under the High Line has been reimagined as Rivian’s first concept experience that will come to life through immersive design, content, events, and programming.
The first concept, "Adventure Is In Us,” tells the stories of people who embody this spirit in their daily lives, including real Rivian owners. While adventure is core to our brand, it doesn’t always mean scaling cliffs or going off-roading. It can also mean starting something new or pursuing a creative path. “Adventure Is In Us” is about celebrating that broader, more inclusive view of adventure and inspiring visitors to embrace it too.
Learn more about the vision and design:
https://stories.rivian.com/nyc-concept-space-2025
A new chapter unfolds in the Meatpacking District.
Our home under the High Line has been reimagined as Rivian’s first concept experience that will come to life through immersive design, content, events, and programming.
The first concept, "Adventure Is In Us,” tells the stories of people who embody this spirit in their daily lives, including real Rivian owners. While adventure is core to our brand, it doesn’t always mean scaling cliffs or going off-roading. It can also mean starting something new or pursuing a creative path. “Adventure Is In Us” is about celebrating that broader, more inclusive view of adventure and inspiring visitors to embrace it too.
Learn more about the vision and design:
https://stories.rivian.com/nyc-concept-space-2025
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