Rivian Space / Showroom to open in Brea Mall, Orange County, CA

[Katsudon]

Rivian, 8 stores joining Brea Mall

https://www.ocregister.com/2025/03/...-brea-mall-pasta-sisters-opens-in-costa-mesa/

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[UnsungZero_OldTimeAdMan]

Lots and lots of R2 demo drives s00n. Those who want to wave at every Rivian... Rivian should add a branded carpel tunnel brace to the Gear Shop. Oooh, what about one that look like Gary's hand and forearm?!

 

[Killer95Stang]

Are malls still a thing? I live close to the Brea Mall and used to go there a lot in high-school and into my late twenties. Maybe it will be an outdoor type add-on to the mall, where Rivian could take advantage of the foot traffic?

 

[UnsungZero_OldTimeAdMan]

Are malls still a thing? I live close to the Brea Mall and used to go there a lot in high-school and into my late twenties. Maybe it will be an outdoor type add-on to the mall, where Rivian could take advantage of the foot traffic?

If it's anything like Irvine Spectrum... yes. Wide varieties of restaurants, plus a movie theater. Lots of families go and hang out during evenings and weekends. And during weekdays, business lunches and spouses who don't work. Some malls even have a Target, which also mean a CVS pharmacy. Heavy foot traffic. Not just teens killing time.

Brea Mall (like Spectrum) has a Supercharger. And you know what many Tesla owners are itching to do these days.

 

[mkg3]

There is a Hub in El Segundo for all of LA county.

There are three Hubs in OC (Laguna, Irvine and Brea).

I guess Rivian figured out that their demographic is suburban buyers.

Frankly, I believe investment would be better spent for new Hubs in Santa Barbara, San Diego, Bay Area in CA and Las Vegas and Reno/Tahoe in NV.

If these are planned, the timing needs more thoughts....

 

[S.Mueller]

El Segundo is a Service Center, there's a Hub or Space in Venice, Ca

 

[malditofman]

I remember when Brea Mall opened, back when building of indoor malls all over the place was a thing. It was relatively small compared to some. I haven't been there for close to 40 years. Maybe it's not dying like so many indoor malls from the 70s and 80s.

 

[citizen]

That's great! I used to hit up South Coast Theater all the time when living in Lake Forest. Would probably be popping by the Irvine one if I still lived there. I'm much closer to the Brea Mall now and am a huge fan of Philz. Super excited about DTF, KBBQ too!

Density of the spaces and SCs is questionable but welcomed! Hope they knock it out of the park with the R2. I didn't even know Brea Mall had Super Chargers. Every time I head there, I immediately go to the opposite end towards the garage between Nordstrom and JC Penney.

Spaces:

• Laguna Beach (OC)
• Irvine Spectrum (OC)
• Brea Mall (OC)
• Venice (LA)
• Pasadena (LA)

Service Centers:

• Costa Mesa (OC)
• Lake Forest (OC)
• El Segundo (LA)
• Burbank (LA)
• Eastvale (IE)

 

[mkg3]

There is a large population of affluent potential buyers in north San Diego county that do not necessarily want to goto downtown location, just as in the Bay Area, especially down the peninsula that do not want to goto downtown SF.

I just don't understand the rationale for opening Brea, when there is Laguna and Irvine. It make much more sense to open at La Jolla/UTC area as well as Palo Alto or Santana Row/Valley Fair.

 

[Killer95Stang]

There is a large population of affluent potential buyers in north San Diego county that do not necessarily want to goto downtown location, just as in the Bay Area, especially down the peninsula that do not want to goto downtown SF.

I just don't understand the rationale for opening Brea, when there is Laguna and Irvine. It make much more sense to open at La Jolla/UTC area as well as Palo Alto or Santana Row/Valley Fair.

Laguna / Irvine is still 45 minutes away. Median house price in Brea sets itself up for a perfect buyer for Rivian products. These really aren't luxury cars and the truly rich will move on after it isnt trendy anymore to own a Rivian. You need customers that will keep coming back.

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