zipzag
Well-Known Member
One way to think about Rivian service growth is to look at Land Rover. That company sells about 100K units a year in the U.S. and has 188 dealers. I couldn't find Rivian's 2023 passenger vehicle production forecast, but I assume its in the 50K range.
I assume Rivian van sales are irrelevant to R1/R2 service location in a 3-5 year time frame.
Land Rover has good coverage in some higher population areas where Rivian is lacking.
Rivian will likely follow Tesla's and Land Rover's growth pattern because the demographics are similar: The Rivian Chicago center is looking busy. The next location is likely the North Shore. After that probably the western burbs.
People far from Porsche/Land Rover/Jaguar/Merc. dealerships will have an uncertain service future, of course. Can't buy a new Land Rover in Wyoming, even though that state is the Defender's natural habitat.
What may shift Rivian locations to a small degree is their true customer demographic. They are positioned 100% hipster adjacent granola millennial. But who is really buying the vehicles?
Anyone know the projected max production volumes for Normal and the new plant? Those figures match with other similar car manufacturers should give a good indication of Rivian service locations over the next 3-5 years.
I assume Rivian van sales are irrelevant to R1/R2 service location in a 3-5 year time frame.
Land Rover has good coverage in some higher population areas where Rivian is lacking.
Rivian will likely follow Tesla's and Land Rover's growth pattern because the demographics are similar: The Rivian Chicago center is looking busy. The next location is likely the North Shore. After that probably the western burbs.
People far from Porsche/Land Rover/Jaguar/Merc. dealerships will have an uncertain service future, of course. Can't buy a new Land Rover in Wyoming, even though that state is the Defender's natural habitat.
What may shift Rivian locations to a small degree is their true customer demographic. They are positioned 100% hipster adjacent granola millennial. But who is really buying the vehicles?
Anyone know the projected max production volumes for Normal and the new plant? Those figures match with other similar car manufacturers should give a good indication of Rivian service locations over the next 3-5 years.
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