I really like RJ’s style too. The demographic for the r1t and r1s are not simpatico with current marketing and should be fine tuned a bit.You nailed it. Since the beginning of 2019 the Chief Marketing Office of Rivian is Chris Wollen. He used to be the CMO of Droga5, an advertising firm which landed the Mini account in early 2018.
It's a very interesting contrast with Lucid. I find that interviews with R. J. Scaringe at Rivian are generally quite substantive and as informative as they can be given that they're still in start-mode. On the other hand, I find that interviews with Peter Rawlinson, the CEO of Lucid, are rife with vague platitudes about "changing paradigms" and other mumbo jumbo. Yet when it comes to the lead marketeers for the two companies, the situation seems to reverse.