Rivian files trademarks for 6 models: R3T, R4T, R5T and R3S, R4S, R5S

aranjany

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https://www.autoblog.com/2021/07/28/rivian-trademarks-six-new-names/

Six new trademark applications filed July 23 with the U.S. Patent and Trademark Office. They requested to reserve the names R3T, R4T, R5T for what would be pickups according to Rivian's naming scheme, and R3S, R4S, and R5S for what would be SUVs or crossovers. We suppose these will be smaller, less expensive models in their respective lineups, seeing that the R1T starts at $69,000 and the R1S at $72,000. We don't know for certain, though.

If you're wondering about the missing digit, Rivian sent applications to corner the number two back in 2018 and 2019. Those filings cover the expected Rivian 2T and Rivian 2S, as well as a Rivian 2A, Rivian 2C and Rivian 2R, plus a Rivian 1A. Where those might be applied is a mystery, and it's interesting that these earlier submissions have "Rivian" spelled out, whereas this month's submissions requested the shorter alphanumerics. What we do know is that the company recently raised another $2.5 billion, taking its total outside funding to about $10.5 billion. That money will be spent on these coming products and a massive new U.S. factory the firm's currently scouting locations for, which will be responsible for vehicle and battery assembly.
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Interesting, but not necessarily foreshadowing. Possibly more of a protective/preemptive action.
 

Mjhirsch78

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R1R, R2R, R3R
R1V, R2V, R3V
R1H, R2H, R3H (hovercraft, helicopter…) 😎
 

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Interesting, because you cannot squat on trademarks. You can only register trademarks with the USPTO. You have to use the trademarks in commerce in order to have any rights to the trademark. Even if you file an intent-to-use trademark application, you have to provide proof that you have used the trademark in a set amount of time (maybe three years?).

I don't think Rivian plans to launch an R5T anytime soon . . .
 

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https://www.autoblog.com/2021/07/28/rivian-trademarks-six-new-names/

Six new trademark applications filed July 23 with the U.S. Patent and Trademark Office. They requested to reserve the names R3T, R4T, R5T for what would be pickups according to Rivian's naming scheme, and R3S, R4S, and R5S for what would be SUVs or crossovers. We suppose these will be smaller, less expensive models in their respective lineups, seeing that the R1T starts at $69,000 and the R1S at $72,000. We don't know for certain, though.

If you're wondering about the missing digit, Rivian sent applications to corner the number two back in 2018 and 2019. Those filings cover the expected Rivian 2T and Rivian 2S, as well as a Rivian 2A, Rivian 2C and Rivian 2R, plus a Rivian 1A. Where those might be applied is a mystery, and it's interesting that these earlier submissions have "Rivian" spelled out, whereas this month's submissions requested the shorter alphanumerics. What we do know is that the company recently raised another $2.5 billion, taking its total outside funding to about $10.5 billion. That money will be spent on these coming products and a massive new U.S. factory the firm's currently scouting locations for, which will be responsible for vehicle and battery assembly.
This brings up an exciting question. How will Rivian do updates / revisions? Will we have a 2021 R1T, 2022 R2T, 2023 R3T?

Or are they moving to model numbers only? R1S // 2021, R2S // 2022, R3S // 2023?

Does anyone know if Rivian expects to follow Tesla's "we upgrade all the cars every month with revisions and updates" or Rivian is following the traditional, "all cars are identical for any single model year"?
 
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