Rivian’s U.S. sales fell 34.9% in October (Ouch!)

[AllInev]

https://eletric-vehicles.com/rivian/rivian-us-sales-drop-34-in-october-to-3380-units/

Rivian’s U.S. sales fell 34.9% in October, with the electric vehicle maker delivering an estimated 3,380 units, down from 5,195 in September and 5,133 in August — according to data from Motor Intelligence released Monday.

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[mudito]

I know the graph might be old, but October is historically a seasonal-low month for car sales:

 

[Dark-Fx]

Explains all the new incentives they've been trying this month.

 

[waitingonanr1s]

I know the graph might be old, but October is historically a seasonal-low month for car sales:

Market seems to concur that this is not a big deal. RIVN currently trading up 1%.

 

[mkg3]

The expectation for Rivian is pretty low, after the production cut. While they reaffirmed their delivery number at the time, everyone equated to lower demand (Rivian said it was a supplier issue).

The overall auto sales are down from every maker, especially at the higher end. MB has cut earrings twice this year already.

Also, election uncertainties are making people cautious too.

 

[carsly]

Not surprising. The issue is going to be 2025. Shipping higher priced trims in Tri-Max and Quad-Max will move very, very few incremental units but at a needed pop in ASP.

The real challenge is needing to drop the entry point of R1S to $69,990 to open more buyers. The question is whether they can profitably produce and sell R1S at this price. Otherwise Rivian is stuck in the deep water without a paddle and nowhere to go.

If I were a C-level exec at Rivian I'd put a SWAT team on figuring out how to make this happen. There is a large enough market for 2WD SUV's so dropping a motor, retrimming the interior (cloth over vinyl seats), drop speakers, remove carpeted trunk mat replacing with a hard deck floor and third-row delete might get them close. Think base Land Rover Defender 110. Then they would have a competitive entry that can even nip at the large pool of Honda Pilot/Toyota HIghlander/Acura MDX/BMW X5/Audi Q7 buyers, especially if interest rates drop further.

 

[Greg614]

Why is April low? Are

I know the graph might be old, but October is historically a seasonal-low month for car sales:

Why the dip in April? Anxiety/saving for tax day?

 

[DuoRivians]

Motor Intelligence was soo wrong for Q3. It estimated Rivian delivered 15k vehicles, when Rivian delivered closer to 10K.

This site is unreliable AF

 

[UnsungZero_OldTimeAdMan]

Well, there's also that copper winding shortage we heard about. It's business. Up and down over and over. Many more ripples & waves to come. Carry on.

 

[Morphine]

Also Early Res Holder/Voucher driven sales ended in September.

 

[Mark_AZR1T]

Honda sold 4,100 Prologues (Lyric) in Oct...

 

[UnsungZero_OldTimeAdMan]

Honda sold 4,100 Prologues (Lyric) in Oct...

Is it really a rebadged Lyric? I was told, while it is on the Ultium platform, Honda did the rest. I'm glad Honda is finding success with it. It's a nice well-proportioned design and thoughtfully price. The Japanese brands need to see success stories like this to come around on EVs.

 

[Cycliste]

I need to look for a comparison year over year for October

Q 3 2023: 15,564 vehicles delivered
Q 3 2024: 10,018 vehicles delivered

 

[Mark_AZR1T]

Is it really a rebadged Lyric? I was told, while it is on the Ultium platform, Honda did the rest. I'm glad Honda is finding success with it. It's a nice well-proportioned design and thoughtfully price. The Japanese brands need to see success stories like this to come around on EVs.

The closest comparison here would probably be the relationship between the Toyota Supra and the BMW Z4—same platform, unique body, and distinct feature sets. Honda nailed the design with the Prologue, hitting the exact style they were aiming for. Plus, sticking with the dealer model is a strategic win for Honda and a comfort for buyers, helping ease the transition to electric without the direct-to-consumer challenges that can sometimes bring hesitation.

 

[DaveA]

Is it really a rebadged Lyric? I was told, while it is on the Ultium platform, Honda did the rest. I'm glad Honda is finding success with it. It's a nice well-proportioned design and thoughtfully price. The Japanese brands need to see success stories like this to come around on EVs.

Acura ZDX is also based on the same platform.

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