electruck
Well-Known Member
- Joined
- Oct 6, 2019
- Threads
- 69
- Messages
- 3,497
- Reaction score
- 6,466
- Location
- Dallas, TX
- Vehicles
- 2023 Rivian R1S
Perhaps. It is a well known fact that they are using "The Long Way Up" to do extensive field testing of the vehicles. I think they would be remiss to not acknowledge and share what's going on during that journey. However, they also can't reveal so much as to spoil the film. What they have presented is simply another chapter in the story of Rivian which has been slowly trickling out to paint us a picture of the people and products that are Rivian. I think their "story" based ad campaign speaks as much to the heart of the people of the company as it does the products they are selling and, from what I am observing online, it appears to have been quite effective so far in building a brand image that people can relate to and want to back with their hard earned dollars - even though there is a high risk associated with an automotive startup. But, what do I know, I'm no marketing expert.This just looks like any other poorly thought out 4X4 ad.
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