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Race3

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He did not say how long he had, had it but that he mentioned that they hurried painting it and getting it to them and showed that they didn't put some of the trim on properly.
Thanks, this is very helpful. I find it surprising that Rivian would allow their flagship model to be out in the public (as one of the very first ones) without having the trim installed properly!
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There's probably more folks who would get this purple than compass yellow. It's a lot more muted, and Dodge popularized it with their plum crazy color.
While it is a fact that 6>5, I donā€™t think that means higher sales of purple = popularity. Yellow was dropped for low uptake. Purple dies on the vine. Itā€™s a complete non-starter for a company seeking to reduce its COGS and release its cars as inexpensively as possible.
 

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I am putting my money on this just being done for a specific purpose and not a production color.

Seems to me the sales on this would be extremely low...thwt this would appeal more to the "look at me" customer that wants to be seen in what they drive as some type of statement of wealth and that has not been the Rivian way.

I could be wrong...maybe they really want some bold "look at me" color as an exclusive halo vehicle G2 Quadmax to differentiate from the lesser Trimax?

But...it would surprise me if they chose this odd and limited appeal color that seems off brand....as their Halo color.

Quadmax will be pretty low production to start with...so to take some small subset of that and make it this color....just doesn't make sense to me. Rivian would have to justify adding this color internally simply as promotional as I can't see it stand on its own.
 

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While it is a fact that 6>5, I donā€™t think that means higher sales of purple = popularity. Yellow was dropped for low uptake. Purple dies on the vine. Itā€™s a complete non-starter for a company seeking to reduce its COGS and release its cars as inexpensively as possible.
I'd guess it's probably going to be a quad motor exclusive color, so they can charge extra for it just because. Rivian is not really trying to release their highest end trim "as inexpensively as possible", they are going to have a higher margin built into the product.
 

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I'd guess it's probably going to be a quad motor exclusive color, so they can charge extra for it just because. Rivian is not really trying to release their highest end trim "as inexpensively as possible", they are going to have a higher margin built into the product.
That was probably true once upon a time, but Rivianā€™s mission is to impress Wall Street and turn a profit. There is no ā€œhigher margin built inā€ when the company famously loses money on a per-car basis. Rivian literally canā€™t afford whimsy to entertain 30 or so buyers. It needs to pare down costs (what Gen 2 is all about), and limiting choices is part of that.
 

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That was probably true once upon a time, but Rivianā€™s mission is to impress Wall Street and turn a profit. There is no ā€œhigher margin built inā€ when the company famously loses money on a per-car basis. Rivian literally canā€™t afford whimsy to entertain 30 or so buyers. It needs to pare down costs (what Gen 2 is all about), and limiting choices is part of that.
If that were the case, they wouldn't be releasing the quad motor at all.
 

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That was probably true once upon a time, but Rivianā€™s mission is to impress Wall Street and turn a profit. There is no ā€œhigher margin built inā€ when the company famously loses money on a per-car basis. Rivian literally canā€™t afford whimsy to entertain 30 or so buyers. It needs to pare down costs (what Gen 2 is all about), and limiting choices is part of that.
How does giving the quad an exclusive color antithetical to Rivian paring down costs? Reducing costs is one way to profit, and increasing margin is another. Not to mention, Rivian losing money on a per-car basis doesn't mean what you're using it to mean. A substantial portion of that loss per vehicle is overhead cost, and with how tight the margin is on cars, you can only cut so much costs. Gen 2 did a great job, and I don't think you will cut too many more costs without decontenting the vehicle.

If you can't make it much cheaper then you need to sell it for more, that's the point of limited editions and exclusive colors.
 

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That was probably true once upon a time, but Rivianā€™s mission is to impress Wall Street and turn a profit. There is no ā€œhigher margin built inā€ when the company famously loses money on a per-car basis. Rivian literally canā€™t afford whimsy to entertain 30 or so buyers. It needs to pare down costs (what Gen 2 is all about), and limiting choices is part of that.
Not a lot of cost in paint color, the below information is discussed in the factory tours as well.

From the Video:

In Rivian Stories' latest interview with John Rhodes, who attended the Rivian pre-order holders event, he told them that Rivian can run their vehicles down the paint line with 1.5 meters of separation (4.9 feet) and have them painted in different colors (ie the first truck is Rivian Blue then the next one right after can be Forest Green etc.). They don't have to paint large batches of colors at a time.

You can see around 55 seconds in this video
 

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I'm still hoping they'll start shipping quads with CCS ports or give people a choice at the beginning.
That's a good point, NACS may be an option at first. I hope that's the case.

I am putting my money on this just being done for a specific purpose and not a production color.

Seems to me the sales on this would be extremely low...thwt this would appeal more to the "look at me" customer that wants to be seen in what they drive as some type of statement of wealth and that has not been the Rivian way.
It's a quad, I think if you're blowing the money on the quad, a lot of people want to show it.

As for it being one time, nah, it fits the theme of the brake color, and it fits the Rivian theme of nature colors, it's lightening type color, goes well with the idea of the storm for the tri. The Gary marching makes me think it's not a one off, and I don't think Rivian would let a one off onto public roads.

I for one love more options, I think it looks good, maybe not what I'd settle on, but that's why they have choices. And for the people saying it won't sell, so what, make it quad only, and a premium option. They can charge whatever they want to make those low volumes work. Porsche makes "whatever color you want" work in production, Rivian can too, just got to charge a bit more, and buyers of the quad are willing to pay.
 

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That's a good point, NACS may be an option at first. I hope that's the case.



It's a quad, I think if you're blowing the money on the quad, a lot of people want to show it.

As for it being one time, nah, it fits the theme of the brake color, and it fits the Rivian theme of nature colors, it's lightening type color, goes well with the idea of the storm for the tri. The Gary marching makes me think it's not a one off, and I don't think Rivian would let a one off onto public roads.

I for one love more options, I think it looks good, maybe not what I'd settle on, but that's why they have choices. And for the people saying it won't sell, so what, make it quad only, and a premium option. They can charge whatever they want to make those low volumes work. Porsche makes "whatever color you want" work in production, Rivian can too, just got to charge a bit more, and buyers of the quad are willing to pay.
Definitely possible....

I would like to see more differentiation for the Halo G2 Quadmax. Color is one way to accomplish exclusivity.

I do think most are forgetting that many of the components are supplied to Rivian painted so that does complicate things a bit.

Mirror caps, front bumper, possibly some of rear bumper, charge door, door handles...maybe more?

So each of those vendors has to be capable of matching and the substrate is different so it can get complicated especially with metal flake involved.
 

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Definitely possible....

I would like to see more differentiation for the Halo G2 Quadmax. Color is one way to accomplish exclusivity.

I do think most are forgetting that many of the components are supplied to Rivian painted so that does complicate things a bit.

Mirror caps, front bumper, possibly some of rear bumper, charge door, door handles...maybe more?

So each of those vendors has to be capable of matching and the substrate is different so it can get complicated especially with metal flake involved.
Yea, it gets expensive, but I mention Porsche because they will let you just pick a color and they'll hand paint for $30k

My point is I could see it be $5k, that would likely cover those extra costs
 

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As posted on Reddit (photos below), a purple gen2 quad was spotted with manufacturer plates. Any thoughts? Seems like the quad is coming soon. Hopefully... as they unveiled it awhile ago but haven't really shared much info on range, availability, options, etc.


purple-rivian-r1s-quad-motor-jpeg.jpg


GhM9KBaagAAzBp9.jpeg


GhM9KGDbkAAsieN.jpeg


GhM9KJcacAAT9oD.jpeg



ghm-ffkxkaalctq-jpeg.jpg



ghm-ffkxkaalctq-jpeg.jpg





purple rivian r1s quad gen2 b.jpg
purple rivian r1s quad gen2 a.jpeg
purple rivian r1s quad gen2.jpeg
purple rivian r1s quad gen2 c.jpg
purple rivian r1s quad gen2 d.jpeg



Another photo uploaded by @Katsudon


purple-rivian-r1s-quad-jpg.jpg




While I do love this color, it would look better if it were a matted finish
 

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While I do love this color, it would look better if it were a matted finish
That's easy to accomplish while protecting it as well. Only pic of I could quickly find. At least doing truck stuff šŸ˜€
Rivian R1T R1S Purple Gen 2 Quad R1S Spotted. Debut seems likely soon... 20241226_124433
 

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This color is awful and as much as I see horror stories about gen2 failures and alienation of folks like Kyle from Out of Specā€¦ I would say making eggplant a color choice is just another warning flag that Rivian is focused on the wrong things. I hope they are focused on colors that sell.
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