A little context is in order."With nothing much around," says the thread starter? Aside from Chicago, Ann Arbor, Detroit, St. Louis, Kansas City, Milwaukee, the Twin Cities and other places in the greater Mid-West region I apologize for not mentioning.
The Customer Engagement rep I was speaking with came from Ferrari and prior to that Ducati. Factory tours in Modena or Bologna are a touch more exotic than Illinois
I also have relatives in the Midwest and would take a vacation to do this. I have driven across Kansas (actually twice in two days), Wyoming, Montana, etc and there is a certain "sameness" that is relaxing for a while, then gets old. But the payoff of the Rocky Mountains and/or other fantastic natural attractions between Normal and Oregon would be worth it.