Agree that their comm has been lacking. Especially disappointing after RJ wrote a personal letter saying they would improve. I think their formal channels like their website, twitter, IG have been ok, definitely improved after that letter, but comms to pre-order holders hasn't changed.Of all of the great things Rivian has accomplished, I find their level of communication to be serious lacking. You have around 50,000 launch edition/regular orders for vehicles. These people are walking beta testers and mouthpieces for the company. As a launch edition customer, I am willing to endure growing pains in return I get a newly designed SUV (R1S launch edition). So why struggle with sharing information. How easy would it be for Rivian to announce that initial R1T orders are going to employees that put in orders and the reason we are doing that is to be able to react quickly to any issues that might arise in our early production models. Boom! you become transparent. Rivian is able to keep a tighter control on the narrative and people now understand their process and have a perspective. Instead they remain tight lipped and us "launch-onauts" are left hanging in the breeze hoping for any morsel of info. Kinda stupid. PR is a delicate balance and Rivian to date has dropped the ball.
What's also frustrating is that when you watch interviews or interactions RJ has with customers, he's very transparent, forthcoming, down to earth so you know he isn't hiding things that don't need to be hidden. There just seems to be a gap between him and the rest of Rivian to trickle it down.