Paint: Can someone please explain how Rivian can justify charging $1,500/$2,500 for select colors?

Robot

Member
First Name
Alo
Joined
Nov 16, 2020
Messages
6
Reaction score
2
Location
AZ
First Name
Alo
Vehicles
'15 Nissan Rogue, '09 Mariner Hybrid
Occupation
RN
When I configured on launch day, I selected Compass Yellow (although it wasn’t the ideal shade of yellow that I inicially planned), but the more I think about it, the more that seems not worth that spike in price. I’ve had the internal arguments for/against; and I’m leaning towards just selecting a standard. I get that an aftermarket job will not cover as fully, but that now feels like not a good enough reason. Thoughts?





Advertisement

 

Mathmonkey

Member
Joined
Nov 23, 2020
Messages
18
Reaction score
28
Location
Iowa
Vehicles
Tesla Model Y, Audi Q5, soon an R1T
When I configured on launch day, I selected Compass Yellow (although it wasn’t the ideal shade of yellow that I inicially planned), but the more I think about it, the more that seems not worth that spike in price. I’ve had the internal arguments for/against; and I’m leaning towards just selecting a standard. I get that an aftermarket job will not cover as fully, but that now feels like not a good enough reason. Thoughts?
You can find some discussion on this here:
https://www.rivianforums.com/forum/threads/somewhat-disappointing-colors-cost-extra.812/

Other manufacturers upcharge for certain colors of paint, not surprising to me Rivian would follow suit.

Range Rover has some paints you can cough up $23.5k for....extreme, but still.
 
Last edited:

ajdelange

Well-Known Member
First Name
A. J.
Joined
Aug 1, 2019
Messages
1,174
Reaction score
588
Location
Virginia/Quebec
First Name
A. J.
Vehicles
Tesla X Extended Range Plus 2019, Lexus, Landcruiser, SR5
Occupation
EE Retired
It's very simple. Buyers are willing to pay for it. Prices are set by what buyers are willing to pay. For example, consumers pay a premium for beer that contains less barley and hops than cheaper beer.
 

skyote

Well-Known Member
Joined
Mar 12, 2019
Messages
1,320
Reaction score
1,653
Location
Austin, TX
Vehicles
Jeeps, 2500HD Duramax, R1S Preorder (Dec 2018)
$2500 would go a long way toward getting a wrap in whatever color you desire. Maybe not an optimal scenario, but definitely an option.
 
Last edited:

davrow_R1T

Well-Known Member
First Name
David
Joined
Oct 16, 2019
Messages
166
Reaction score
170
Location
Riverside, CA
First Name
David
Vehicles
2 Toyota Siennas
$2500 would go a long way toward getting a wrap in whatever color you desire. Mayne not an optimal scenario, but definitely an option.
Not optimal, but this is the route I'm taking.
 

AltaTruck

Member
First Name
Al
Joined
Nov 8, 2020
Messages
16
Reaction score
23
Location
Pittsburgh
First Name
Al
Vehicles
Mazda RX8, Subaru Baja, Alta EXR
Occupation
Retired Science teacher
I had a thought yesterday as I past my friend's body shop. What if I were to get the R1T in white or silver, have him remove all the glass and trim, prep and paint it whatever color I really wanted. I will have to find out the price. I've had other cars done and it was not that prohibitive in cost. The paint jobs always held up as if it was factory and, other than color, you could not see any imperfections. Possibly another avenue to pursue.
 
OP
R

Robot

Member
First Name
Alo
Joined
Nov 16, 2020
Messages
6
Reaction score
2
Location
AZ
First Name
Alo
Vehicles
'15 Nissan Rogue, '09 Mariner Hybrid
Occupation
RN
  • Thread starter
  • Thread Starter
  • #7
$2500 would go a long way toward getting a wrap in whatever color you desire. Mayne not an optimal scenario, but definitely an option.
That’s what I was considering. Thanks.
 
OP
R

Robot

Member
First Name
Alo
Joined
Nov 16, 2020
Messages
6
Reaction score
2
Location
AZ
First Name
Alo
Vehicles
'15 Nissan Rogue, '09 Mariner Hybrid
Occupation
RN
  • Thread starter
  • Thread Starter
  • #8
I had a thought yesterday as I past my friend's body shop. What if I were to get the R1T in white or silver, have him remove all the glass and trim, prep and paint it whatever color I really wanted. I will have to find out the price. I've had other cars done and it was not that prohibitive in cost. The paint jobs always held up as if it was factory and, other than color, you could not see any imperfections. Possibly another avenue to pursue.
Absolutely.
 

Ssaygmo

Well-Known Member
First Name
Sage
Joined
Sep 11, 2020
Messages
62
Reaction score
75
Location
Ca
First Name
Sage
Vehicles
Volt
I personally wouldn't dare to repaint a brand new car, no way it will turn out as well as oem paint quality. That being said, I'm very tempted to switch from launch green to white, and get a wrap. Since I plan on taking this on trails, and even easy trails have brush and branches that will scratch your paint, having a wrap to protect the factory paint would be nice, besides making it the color you want as well.
 

Coast2Coast

Well-Known Member
First Name
Mark
Joined
Feb 17, 2020
Messages
398
Reaction score
461
Location
Santa Cruz, Ca./Odawara, Jpn
First Name
Mark
Vehicles
1981 Volvo wagon; 2006 Tacoma SR5; 2009 Toyota Prius
The other point about white is it's the only non-metallic paint in Rivian's lineup of exterior colors and, as such, white will be the easiest color to repair and repaint before you get a wrap.
 
OP
R

Robot

Member
First Name
Alo
Joined
Nov 16, 2020
Messages
6
Reaction score
2
Location
AZ
First Name
Alo
Vehicles
'15 Nissan Rogue, '09 Mariner Hybrid
Occupation
RN
  • Thread starter
  • Thread Starter
  • #11
I personally wouldn't dare to repaint a brand new car, no way it will turn out as well as oem paint quality. That being said, I'm very tempted to switch from launch green to white, and get a wrap. Since I plan on taking this on trails, and even easy trails have brush and branches that will scratch your paint, having a wrap to protect the factory paint would be nice, besides making it the color you want as well.
I like the idea and it’s been suggested by a few others. Definitely going to look into it as the date approaches. Thanks.
 

discsinthesky

Active Member
First Name
J
Joined
Jun 5, 2020
Messages
41
Reaction score
39
Location
Colorado
First Name
J
Vehicles
Honda Element
Digressing a bit here, but for someone who knows nothing about wraps, I'm curious. I am more interested in the protection aspect of the paint, than the being able to have it look however I want. Are there clear wraps that still provide protection? What ballpark costs should I be expecting for a complete wrap? Trying to weigh the costs of picking a color I want and wrapping with with a clear (maybe the better looking option?) or, like mentioned above, going with white to save money and then going with a colored wrap.
 

protamine

Active Member
First Name
Michael
Joined
Nov 16, 2020
Messages
26
Reaction score
24
Location
KY
First Name
Michael
Vehicles
17 911 GTS, 69 Camaro SS 396, 12 MB E350
Occupation
CT Surgeon
I had a thought yesterday as I past my friend's body shop. What if I were to get the R1T in white or silver, have him remove all the glass and trim, prep and paint it whatever color I really wanted. I will have to find out the price. I've had other cars done and it was not that prohibitive in cost. The paint jobs always held up as if it was factory and, other than color, you could not see any imperfections. Possibly another avenue to pursue.
I'm sorry but thats just asinine. Unless you have high quality under market price labor (which you might) then all you're doing is disassembling a new car - where you might not be able to get replacement pieces right away, deal with the NVH, diminished resale value and potentially warranty issues. Just get a wrap if you want a diff color.


I think yellow and green cost more because they dont want the market flooded with odd, difficult to resell combos.

Digressing a bit here, but for someone who knows nothing about wraps, I'm curious. I am more interested in the protection aspect of the paint, than the being able to have it look however I want. Are there clear wraps that still provide protection? What ballpark costs should I be expecting for a complete wrap? Trying to weigh the costs of picking a color I want and wrapping with with a clear (maybe the better looking option?) or, like mentioned above, going with white to save money and then going with a colored wrap.
My 911 was completely wrapped in Xpel clear by the previous owner and was around 6k. Amazing protection, just hose the car down and it looks professionally detailed. its Xpel. It's crystal clear, self heals and to me is worth the money on a 160k 911. I dont know if I'd spend 6-8K for the rivian, for clear. I'd consider a wrap in a diff color though for 3-4k.
 

ElectricTrucking

Well-Known Member
Joined
Dec 23, 2018
Messages
385
Reaction score
277
Location
USA
Vehicles
Porsche 911, Chevy Bolt
I'm just going to ignore this thread. That is much easier than getting fired up with all of this nonsense.
 

Mathmonkey

Member
Joined
Nov 23, 2020
Messages
18
Reaction score
28
Location
Iowa
Vehicles
Tesla Model Y, Audi Q5, soon an R1T
Digressing a bit here, but for someone who knows nothing about wraps, I'm curious. I am more interested in the protection aspect of the paint, than the being able to have it look however I want. Are there clear wraps that still provide protection? What ballpark costs should I be expecting for a complete wrap? Trying to weigh the costs of picking a color I want and wrapping with with a clear (maybe the better looking option?) or, like mentioned above, going with white to save money and then going with a colored wrap.
Yes you have several options from a few manufacturers. What you are looking for is PPF (paint protection film), and it actually provides more protection for the paint than a vinyl wrap would as its thicker and developed to protect as opposed to changing color.

Xpel, suntek, 3M are 3 manufacturers I know of, I'm sure there are others. These three all make ppf that is clear and high gloss, or that gives your car a matte/satin looking finish. You can go anywhere from just a clear bra option that protects your front bumper to having the whole car wrapped to protect every surface of paint. Clear bras should be a few hundred bucks, a full car ppf will be 4-8k depending on the installer and location.

I do see people commenting that a vinyl color change wrap costs less than the ppf wrap, however the installer I used for ppf actually charged the same for each option. Im confident they had a much higher margin on the vinyl as its easier to install and I believe the materials cost less than ppf.

Another thing to keep in mind with a color changing wrap is they typically only wrap the outside of the vehicle, so when you open your doors, you'll see the underlying paint color. With a clear ppf you wouldn't have that.
 

Advertisement





 


Advertisement
Top