Official Rivian Merchandise Store Coming Soon

[ElectricDan]

It has more to do with changing their tax status than simply “choosing a vendor”.

I have a hard time time believing they can't create another LLC to oversee merchandising without spoiling the rest of their tax status.

Also, the initial statement that selling anything at all will change their tax status confuses me. Its not like they're changing from nonprofit to profit. Its still an LLC. I dont really understand what they mean by change in tax status


The only thing I can think of is there is some sort of language in their "tax breaks" either at the state or local level which is initiated upon sales. Therefore to maximize their benefit they are trying to limit any sales prior to selling vehicles. Just speculation.

Sponsored

 

[Rivian-WI]

Happens every time. Never thought about it but you have a point. People on this forum are doing more marketing than company is doing right now. Granted they can’t fulfill the orders that they already have.

Isn't this basically how Tesla does it? I don't think I have ever seen a Tesla ad.

 

[Trandall]

Since we are not able to get the unique prototype wraps factory applied at launch maybe Rivian could allow their supplier to sell the wrap material to pre-order holders. Not sure if these designs have copyright protections, if not they may want to get on that. It would not surprise me to see aftermarket sales of these wrap designs. Where there is demand a supply will fill in.

 

[Gearhead500]

Isn't this basically how Tesla does it? I don't think I have ever seen a Tesla ad.

I guess you are correct. However, there are a lot of electric competitors this year and some for less than Rivian. Atlis and Endurance

 

[electruck]

I guess you are correct. However, there are a lot of electric competitors this year and some for less than Rivian. Atlis and Endurance

I wouldn't hold my breath waiting for an Atlis. They are still raising funds on the order of millions of dollars. They are going to need many billions. They are still years away from series production, if they even survive. Lordstown is for real but did they ever commit to selling for private use? Their primary audience has been fleet use. Given their existing orders/pre-orders, it will likely be several years out before they deliver any Endurance for private use assuming they have decided to pursue that market. Not that people won't cross-shop but I don't really see either of those vehicles as targeting Rivian's core adventure market, they are competing more with future electric F150/Silverado/Ram.

...at least that's my take on these other 2.

 

[sevengroove]

I guess you are correct. However, there are a lot of electric competitors this year and some for less than Rivian. Atlis and Endurance

Agree with @electruck, a key the reason why you're bunching all of those in the same bracket is because none of them have delivered vehicles yet. That will all change once Rivians hit the road this year, and the marketing moves from snappy insta stories to actual reviews, testing etc.

 

[Dubs]

Just got out of CS Chat. I asked if there was going to be a merchandise store anytime soon so we can all start representing Rivian anywhere we go. The CS agent said, "Rivian gear is on the way: keep an eye on your email over the coming weeks, we'll be announcing our digital shop soon!"

Ha! Heard the exact same thing a week ago. Rivian definitely has a communication issue. Better to just say they don’t know when it will be released or give a date if they do. ”Soon” in rivian world could be an open ended reality. I want gear!!!

 

[MisterTea]

”Soon” in rivian world could be an open ended reality. I want gear!!!

I think it's time I trademark the word soon since no company actually means it. I could be a hundredaire!

 

[kanundrum]

No Joke, had a dream I walked into their NY location (The exact one registered in the LLC as I remembered the addressed for what ever reason), it was just a bunch of offices with some knitted baskets, no official rivian gear. Most people working couldn't help me, and the one guy who did was a manager saying take this mug and leave.

I need to lay off the bourbon before sleeping

 

[kanundrum]

Looks like Merch is coming soon.

 

[MisterTea]

Looks like Merch is coming soon.

 

[monzarottie]

Looks like Merch is coming soon.

Isn’t this what employees are given? Not merch per se. ??‍

 

[kanundrum]

Isn’t this what employees are given? Not merch per se. ??‍

Apparently this is from a pre-order customer (February 2019) got this. He deals with merchandise and has talks with Rivian about their merch (Source Reddit).

 

[jimcgov3]

Looks like Merch is coming soon.

We were fortunate enough to get 2 backpacks and 2 camp style enameled mugs. Even the box it came in was pretty awesome. Just like the vinyl on the "Color Me" R1T. I have not seen that tumbler though. That thing is sweet. We are ready for all of the other Rivian merch!!!

 

[skyote]

Jealous! All I want is a cap.

Or a polo, backpack, my R1S... anything!

Sponsored