Motortrend Videos are gone…did anyone download them?

AndroidAppBundle

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I guess i stop to think about how Rivian has handles communication (the lack of it) int he last few years; and then I guess I begrudgingly ask myself; is there any wonder the brand lacks awareness? The brand doesn’t communicate.
:(


One thing a lot of people that know about Rivian that seem to not take into account: There are a plethora of people globablly that are blissfully unaware of this company nor their vehicles. So much so that many of them think Rivian is a suddenly popped up division of Ford when they see it or believe this is another Nikoka motors fiasco and move along ignoring it. It's only now Rivian is in a short-lived spotlight and there is still much misconception regarding the company (due to various reasons such as lack of brand awareness to just pure hate regarding yet "another EV junk" {as many of the EV haters keep saying}).
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Tatnai

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I didn't know about Rivian at all until June of this year. I now know every single detail and I am super excited and wondering why every single person I talk to about Rivian isn't as excited.

It is easy to forget not everyone is us. Rivian has not made an advertising push. Most people just don't know the company, and without that brand recognition are not clicking on a link to watch a video. What does it mean for Rivian? Really, nothing I think. Their marketing team is planning their strategy. I'll wager they want the good motor trend type reviews first, then when they start advertising you'll see the motor trend quote in there front and center. But I am not at all surprised that the views are what they are. People right now only know about Rivian if they have sought out the company. Once advertising ramps up, expect that to change.
 

AndroidAppBundle

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Thank you. I am a Rivian fanboy; but I am not going to blindly follow and support Rivian. I am going to provide criticism. I am doing this not because I hate; but because I care. I know they can do better with communication & marketing

This vehicle is more than 3x more expensive than my previous vehicle purchase. I am paying for a vehicle that is inline with what I could pay for a Porsche - or any other luxury automotive brand. I am not going to lower my expectations; if anything I am raising them. I am paying 3x more for Rivian than I am my Honda.

I think people forget that Rivian has tried to build a brand presence that would create demand for their vehicles. They have succeeded, to an extent; we’re here talking about them. The lack of information and communication really forces us to read in between the lines, find clues or answers where we can. And this MotorTrend world premier review is just a great example of that. You don’t need to hear me repeat the significance of the Rivian brand that we all know and love; we get it. The fact no one is watching the Rivian world premier review is just incredibly.....disappointing. The brand obviously lacks awareness. Consumers have had ample opportunity to be introduced to the Rivian brand, and they just don’t seem to be tuning in.

Sure. But he isn't wrong...
We all come here everyday searching for something, anything, about our beloved preorders. sOOn we'll all have beards and glasses and limestone rivians like @skyote and crew, cause that's all we actually see.

I know it's just a truck, but I've been so excited and waiting for this damn thing for what seems like forever, like all of you here. I come here several times a day hoping for something juicy. Nothing. Which is why people turn from love to questioning reality so fast. You can't hate on the people who point out the issues. They are indeed issues.

I forget what my point was... Another beverage will help me out.

Oh yeah, can't hate the hater if they are speaking the truth, no matter how hard it hurts. 09sept and we have a motor trend version of long way up. No sales to consumers yet, no more people getting contacted by Guides. No answers. Just an 80B IPO... I hope the truck is that damn good.
 

AndroidAppBundle

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I disagree-ish about this idea that somehow keeping the awareness of your brand limited to what the brand suspects is its customer base is a good strategy.

I could be reading this wrong; but it sounds like saying; we don’t want everyone to know about our vehicles, we just want some people we think are older and more affluent to know about our vehicles.

When Emirates Airlines sponsors a football team; they do this to raise awareness of their product. When Bentley gives Doug DeMuro a vehicle; they do this to raise awareness of their product. Everyone who watches football isn’t flying Emirates, and everyone watching Doug DeMuro isn’t buying a Bentley; but many more people will want to buy those products after watching a Doug DeMuro video.

Instead of trying to cast a small net for the specific audience you think you are looking for; at this stage in the brand, Rivian needs to simply increase brand awareness, which means not trying to limit the reach of your marketing efforts. I don’t think this is a incredible marketing move.

I am not sure how many people really care about the.....extended Rivian story, either. Like camping and travelogue videos - cool; but I think what people really want to know are the basics. Like how fast does it charge on different chargers, how does charging work on public chargers vs. Rivian chargers, how does the infotainment work, how do the seats feel after a long drive, etc.

All this extended brand “stuff” is great; but it is aggravating even. For a customer like me; who just wants to hear these basics, but is only being given travelogue videos; it drives me up a wall.


"Marques Brownlee" and "Doug Demuro" aren't going to drive the TAT and camp out along the way. Youtube reviews have their place, and get lots of views because its a quick way to learn everything there is to know about the vehicle in 20 minutes. Motor Trend skews toward an older demographic that actually remembers real magazines and real stories.
Look at it this way. All 300,000 of the people that regularly view motor trend videos about high end sports cars and luxury brands, are also watching the R1T videos. And its probably blowing their minds. Many of them are probably thinking "gosh...maybe i need one of those" for the very first time. That is exactly what Rivian was hoping for and its happening as we speak. Hundreds of thousands will tune in for these 2-part TAT travelogue videos. It's an absolutely incredible marketing move by Rivian. Rivian knows that things won't get really hot until the vehicles are delivered. But as a prelude, it never hurts to drop a bomb right in the center of the motor trend demographic.

And, you're right. This brand is no Tesla. And that is very reassuring to me. Rivian is the new Land Rover and they're going to be collectible one day.
 

paariv

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You still look at the wrong angle. It isn’t about the reach of MotorTrend the YouTube channel; this is about the reach of the Rivian brand. A brand like Rivian should pull people to the YouTube video. That is not happening. People are not watching the video, and that is the problem. The problem is not the reach of MotorTrend. The problem is Rivian is not popular (as i thought) with consumers for consumers to care to click on a Rivian review and watch it.

We’re up to 201k views now. A whopping 6,000 people in 12 hours watched the video. This is so disappointing. I thought Rivian would have been able to pull in a million views in 24 hours, no doubt in my mind.
dude, get a hobby that doesn’t involve freaking out constantly and writing novels over every little thing. Your emotions have clouded your judgment here, and I’m gonna have to mute you because you’ve lost the ability to think or respond reasonably.
 

Autolycus

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Tesla was a total nothing brand when they launched the Model S. They had an extremely niche Roadster that generally had pretty awful reviews. The Model S announcement got some press because it was going to be a true first as a mass-market electric vehicle with good range, but it was still a niche brand known by tech geeks and wealthy environmentalists--who were far fewer in number in 2012 than in 2021.

It's ridiculous to compare the Tesla brand today to the Rivian brand today. Compare the Tesla brand in 2012 to the Rivian brand today.
 

E.S.

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I figured it out! Here's why they took down the videos -

The Powers That Be: "You need to take down those videos ... NAO!"
Motortrend: "Huh? What, why?!"
The Powers That Be: "We cannot allow such awesomeness to be displayed at this time. The masses aren't ready for something of this great magnitude!"

😁
 

tx_rivian

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dude, get a hobby that doesn’t involve freaking out constantly and writing novels over every little thing. Your emotions have clouded your judgment here, and I’m gonna have to mute you because you’ve lost the ability to think or respond reasonably.
Thanks, I didn't know you could do that!
 

sevengroove

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People are not watching the video, and that is the problem. The problem is not the reach of MotorTrend. The problem is Rivian is not popular (as i thought) with consumers for consumers to care to click on a Rivian review and watch it.
The problem that all of us have to concern ourselves with is that Rivian is not as popular as you thought? So what if it isn't?

When Bentley gives Doug DeMuro a vehicle; they do this to raise awareness of their product.
Skating right past the claim that Bentley needs Doug to raise brand awareness, there is nothing to indicate that Rivian will not share the vehicles with wider press (and even if they don't, a Rivian customer will share their vehicle with Doug without a doubt). We got our first review from MT, the rest will follow. Have some bloody patience, we've all been waiting a long time.
 

DucRider

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If you click on a user name, you get something like this:
1631307030551.png


The center button at the bottom is what you are looking for. If you click it, it enables the "Ignore" function. There are only a few whose main reason to be here is to stir up s**t. Let them talk to themselves all they want. If nobody responds, their fun goes away.
 

svet-am

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I didn't know about Rivian at all until June of this year. I now know every single detail and I am super excited and wondering why every single person I talk to about Rivian isn't as excited.
I was in a similar spot when I found out about Rivian. I was out to lunch with a colleague in December 2019 and we were talking about when/if there would ever be EV trucks (he had just gotten a Tesla Model S and I was lamenting a lack of BEV Xterra).

After lunch I went back to my desk, did a Google search, found Rivian, was instantly sold, and put down my deposit. If they'd made a bigger brand splash I would have put down my deposit earlier.

Reminds me of these bumper stickers I see here in Colorado: "Not a native, but I got here as quick as I could." I feel the same way about Rivian.
 

Jamuso

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You still look at the wrong angle. It isn’t about the reach of MotorTrend the YouTube channel; this is about the reach of the Rivian brand. A brand like Rivian should pull people to the YouTube video. That is not happening. People are not watching the video, and that is the problem. The problem is not the reach of MotorTrend. The problem is Rivian is not popular (as i thought) with consumers for consumers to care to click on a Rivian review and watch it.

We’re up to 201k views now. A whopping 6,000 people in 12 hours watched the video. This is so disappointing. I thought Rivian would have been able to pull in a million views in 24 hours, no doubt in my mind.
1631317650863.png
 

crashmtb

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You still look at the wrong angle. It isn’t about the reach of MotorTrend the YouTube channel; this is about the reach of the Rivian brand. A brand like Rivian should pull people to the YouTube video. That is not happening. People are not watching the video, and that is the problem. The problem is not the reach of MotorTrend. The problem is Rivian is not popular (as i thought) with consumers for consumers to care to click on a Rivian review and watch it.

We’re up to 201k views now. A whopping 6,000 people in 12 hours watched the video. This is so disappointing. I thought Rivian would have been able to pull in a million views in 24 hours, no doubt in my mind.
Why would I go to YouTube to watch a video that’s attached to a MotorTrend article?
 

E.S.

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Why would I go to YouTube to watch a video that’s attached to a MotorTrend article?

Because maybe some don't want to go to read a Motortrend article? People have done worse for even more menial stuff.
 
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