,I can see a lot of people doing this, even a big company like Rivian can send a humanized explanation as to why things are the way the are regardless of those reasons if such a delay were to occur again. The last email at the last day of May was a huge let down and slap in the face for those planning for June and it was probably somewhat clear they knew ahead of time of a delay. If cars are actually being delivered in Nov, just say so and reasons why and call it a day.
I reckon that would retain a lot more people than cancelling reservations across the board.
In addition to pre-order holders I have several friends and family who have heard me talk about my Rivian for almost 2 years now. I constantly get asked "do you have your electric truck yet?" and even though I remain positive in my answers, even they are losing interest and it's certainly not generating any interest or goodwill with them.
They all understand things are delayed due to Covid, etc., but there's no denying that when I went from answering "I'll have it this year" to "It got delayed again and right now they're saying definitely by next spring..." people are noticing and forming their own opinions about the experience, none of which are positive.
Just another unintended consequence of Rivian's poor communication strategy.
As another poster above noted, I'd much rather them get it right and I appreciate that, but there's nothing that says you have to be cagey about communications and timing because you're working towards a successful launch.