EVAdventureSeeker
New Member
- First Name
- C
- Joined
- Aug 15, 2021
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- Location
- California
- Vehicles
- Tesla Model S
- Occupation
- Software Product Director
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- #1
Hello all. I've been lurking in this forum for a few months. Just reading about all the exciting news as Rivian is getting ever-so-close to starting customer deliveries. I am taking a graduate marketing class and want to feature Rivian as my selected "up and coming brand" (i.e. a brand that as of today most people have not heard of, but in the near future will explode in popularity).
Ideally, I would interview actual owners but I don't know any owners so I'll have to hold off on that until deliveries start.
But I wanted to ask some initial questions here for any prospective owners (or, perhaps testers?). Would love your honest opinions. If there are any standout quotes, I may quote you in a future paper (I'd attribute them to your name, initials, or just your forum username - whatever I have). This paper would not be published and would only be seen by my professor.
Feel free to answer any or all questions - mix and match as you prefer. Skip ones that don't appeal to you. I'm trying to get some broad information for now. In the future, I'll be more specific. Thanks in advance!
Q1) Remembering back, how did you FIRST become aware of Rivian and when?
Q2) If you pre-ordered a Rivian vehicle, please describe
Q2A) Which vehicle you ordered and what was/were the specific reason(s) you decided to pre-order it?
Q2B) What features or attributes most excite you about the Rivian?
Q3) Do you enjoy any particular outdoor activities or off-road adventures that you plan to enjoy with your Rivian? Please describe how a Rivian can enhance your adventures.
Q4) What do you think of the price? For someone who has not yet heard of Rivian, what would you say to them regarding the price of the Rivian versus other rugged, off-road capable vehicles (Jeep Cherokee, Toyota FJ Cruiser, Toyota Tacoma TRD, Ford Bronco, etc.) ?
Q5) From this list which do you feel will be the top 3 ways that Rivian will promote its vehicles once customer deliveries begin - and why? -
- 'Adventure' event/show appearances
- Passive online (i.e. the Rivian website)
- "Pop-up" stores
- Retail (i.e. Rivian stores)
- Social media posts (Facebook, Twitter, Instagram, etc.)
- Social media ads (FB, Twitter, YouTube, etc.)
- Traditional ads (TV, Magazines, Radio)
- Word-of-mouth/referrals
- Other (explain)
Q6) Imagine for a moment that you already own your Rivian - and it is everything you believe it will be! Write a one-paragraph mock testimonial that could serve as a voiceover for a (mock) future TV or online advertisement
Ideally, I would interview actual owners but I don't know any owners so I'll have to hold off on that until deliveries start.
But I wanted to ask some initial questions here for any prospective owners (or, perhaps testers?). Would love your honest opinions. If there are any standout quotes, I may quote you in a future paper (I'd attribute them to your name, initials, or just your forum username - whatever I have). This paper would not be published and would only be seen by my professor.
Feel free to answer any or all questions - mix and match as you prefer. Skip ones that don't appeal to you. I'm trying to get some broad information for now. In the future, I'll be more specific. Thanks in advance!
Q1) Remembering back, how did you FIRST become aware of Rivian and when?
Q2) If you pre-ordered a Rivian vehicle, please describe
Q2A) Which vehicle you ordered and what was/were the specific reason(s) you decided to pre-order it?
Q2B) What features or attributes most excite you about the Rivian?
Q3) Do you enjoy any particular outdoor activities or off-road adventures that you plan to enjoy with your Rivian? Please describe how a Rivian can enhance your adventures.
Q4) What do you think of the price? For someone who has not yet heard of Rivian, what would you say to them regarding the price of the Rivian versus other rugged, off-road capable vehicles (Jeep Cherokee, Toyota FJ Cruiser, Toyota Tacoma TRD, Ford Bronco, etc.) ?
Q5) From this list which do you feel will be the top 3 ways that Rivian will promote its vehicles once customer deliveries begin - and why? -
- 'Adventure' event/show appearances
- Passive online (i.e. the Rivian website)
- "Pop-up" stores
- Retail (i.e. Rivian stores)
- Social media posts (Facebook, Twitter, Instagram, etc.)
- Social media ads (FB, Twitter, YouTube, etc.)
- Traditional ads (TV, Magazines, Radio)
- Word-of-mouth/referrals
- Other (explain)
Q6) Imagine for a moment that you already own your Rivian - and it is everything you believe it will be! Write a one-paragraph mock testimonial that could serve as a voiceover for a (mock) future TV or online advertisement
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