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[LOCKED DUE TO INACCURATE FIGURES] Rivian U.S. Sales January 2025

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Southern R1S

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Tax credits are still available now. Were they reduced in 2025?
Not yet, but there was / is a good amount of speculation new admin / Congress will eliminate the EV credit for TY 2025 and beyond (in which case they could choose to eliminate the credits all the way back to January 1, 2025, even if you took delivery before the change was made).

Not sure if there's a clawback provision for the point-of-sale credit or not (I'm sure there's something in there since there are still eligibility requirements though I've never looked into it myself), but in theory congress can change tax rules for the entire year (Jan. 1 through Dec. 31) as long as they act by December 31, so you could see some people wanting to lock in the known 2024 rules / credit vs. taking delivery in January 2025 and then waiting the rest of the year hoping that nothing changes between delivery & EOY that would cost them the tax credit.

Congress can technically make changes retroactive even to prior years, but that's extremely uncommon & subject to specific review standards by the courts (if you're a nerd and want to read more, this is a decent article on how these changes can work in theory).
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windblowlc

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In other words, 50% increase from 10 EVs are 15 EVs. Still it's just 15 EVs. Rivian delivered 3,060 while only Tesla is higher. Both GM and Ford numbers are total vehicle delivered in US, not only EVs so cannot tell (I looked the linked article).
Ford EV sales total in 2024 are a lot higher than Rivian sales total. Electrek reported "Ford’s fully electric vehicles, the Mustang Mach-E, F-150 Lightning, and E-Transit, all set new sales records last year. The company sold a record 30,176 EVs in the fourth quarter (+16% YOY) for a total of 97,865 (+34.8% YOY) in 2024."
 

UnsungZero_OldTimeAdMan

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People like to say the R2 is make or break for Rivian, which it is, but I still maintain they need a cheaper R1 trim. I think the R2 looks incredible, but it’s too small for me.
They had a cheaper trim planned but canceled it because of lack of demand. You are just a count of 1. Not enough to be a viable business case. Buy pre-owned if you want a cheaper one.
 
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Jonger1150

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Looks like the entire industry took a butt whoopin.

EDIT: I guess not. US auto sales up 5% YOY.
 

Jonger1150

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Not yet, but there was / is a good amount of speculation new admin / Congress will eliminate the EV credit for TY 2025 and beyond (in which case they could choose to eliminate the credits all the way back to January 1, 2025, even if you took delivery before the change was made).

Not sure if there's a clawback provision for the point-of-sale credit or not (I'm sure there's something in there since there are still eligibility requirements though I've never looked into it myself), but in theory congress can change tax rules for the entire year (Jan. 1 through Dec. 31) as long as they act by December 31, so you could see some people wanting to lock in the known 2024 rules / credit vs. taking delivery in January 2025 and then waiting the rest of the year hoping that nothing changes between delivery & EOY that would cost them the tax credit.

Congress can technically make changes retroactive even to prior years, but that's extremely uncommon & subject to specific review standards by the courts (if you're a nerd and want to read more, this is a decent article on how these changes can work in theory).
It's looking more and more likely that the credit may survive. Although I'm sure there is a luddite ready to bring this to the floor.
 

CompilerBreak

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They had a cheaper trim planned but canceled it because of lack of demand. You are just a count of 1. Not enough to be a viable business case. Buy pre-owned if you want a cheaper one.
Wasn't that lack of demand based on folks configurations who already plunked down a $1k (or more) deposit? Little skewed. The only reason I have my R1T now was because of the deals to clear out the 23/24s ahead of Gen2. I can assure you there's interest out there in cheaper trims, especially for the truck because they don't have one coming on the R2 platform.

At the time I think it was the right decision to drop it, focus on real orders, but it should come back.
 

SANZC02

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Wasn't that lack of demand based on folks configurations who already plunked down a $1k (or more) deposit? Little skewed. The only reason I have my R1T now was because of the deals to clear out the 23/24s ahead of Gen2. I can assure you there's interest out there in cheaper trims, especially for the truck because they don't have one coming on the R2 platform.

At the time I think it was the right decision to drop it, focus on real orders, but it should come back.
Just curious, the entry point for the R1T is 69,900, what price point were you thinking they need?
 

UnsungZero_OldTimeAdMan

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Just curious, the entry point for the R1T is 69,900, what price point were you thinking they need?
Anyone who thinks 69,900 is too expensive (also one who never priced out a ICE truck of similar size and "luxury"). And, "I want all that jazz but I also don't want to buy used".

Sure Rivian could sell a cheaper trim. But it would also dilute premium position of the R1 line... AND cover a spot that could be occupied by a likely and yet-to-be-announced top-trim R2. Simply put, the thinking is lacking depth and solely based a very specific self-interest (i.e. not the same thinking required of those who plan products and run a car company). Remember the vegan leather covered dash options? and how it was meant to be a lower priced option? That too was canceled due to lack of demand.

There could very well be a tri-motor R2X in the mid- to high-$60k. Range Rover Discovery Sport, slightly smaller than R2, $43k~60k. Range Rover discover, slightly larger, $60k~81k. Tesla Model Y, slightly longer/wider but lower, $46k~62k.

A no-frills, spartan R1 make sense only as a commercial fleet offering. But, today, most of Rivian's fleet business is in the vans. Meaning, not enough volume in demand to provide benefits of economy of scale.
 
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ElGuano

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I'm not sure how to read this.

Don't we need a column (OK we can back into it) for Jan 2024 sales to understand the YoY figures, like they provide with Dec 2024?
 
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CompilerBreak

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Just curious, the entry point for the R1T is 69,900, what price point were you thinking they need?
The Lightning was my previous reference point, but they're repeatedly raised prices though, so right now that's $63k for an XLT. The other perspective would be the premium vs something more directly comparable, like a Ranger or a Tacoma. Right now let's say it is +$20k over a decently equipped one of those (they start even lower, but really bare bones). It is going to be hard to recoup that much in fuel savings, so a lot of people won't even consider it. But if you can shave another $10k off the price, now the math starts to work out more. Fleets around me went crazy for the Lightning Pros and Mavericks because it is easy math how much they'll save on fuel.

I understand that Rivian has its target audience in mind, and not going to go full work truck, but seems like there's room in the middle. Also with efforts focusing on R2/3 they probably do not have the ability to go after this right now, but I'd like to see it mentioned in the future.
 

lefkonj

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January car sales usually suck, they do so much to move before year end. I think the Rivian numbers will fluctuate greatly until the R2. Only so many people can afford a 80-110k vehicle and want one of this size. The R2 will move quickly
 

DuoRivian

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January car sales usually suck, they do so much to move before year end. I think the Rivian numbers will fluctuate greatly until the R2. Only so many people can afford a 80-110k vehicle and want one of this size. The R2 will move quickly
Agreed January is a slow month but the YoY comparison takes that into account.
 
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