sevengroove
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T-Mobile is another company that has transitioned to a similar model of customer service. You call, there's one person, you explain your problem to them, and they try to solve the issue or do their own research/contacting their colleagues before following back up with you. It's always that one point of contact, no transfers and having to re-explain the issue. Good model IMO.Few companies have CSRs that are well trained enough (and have enough access) to be a true single-point-of-contact. Generally they’ll handle common tasks but then would have to transfer for specific tasks. It sounds like Rivian wants to scrap that typical experience and instead have a true concierge that will be extremely well educated on the product and then have direct access to subject matter experts within the company to help with edge-cases. And instead of passing you off to a supervisor, another department, or SME, the guide will do the research, talk to the right people, then follow-up directly with you... So you can reduce the “game of telephone” that can occur where your request gets mangled as it’s passed around.
In essence, yes, it’s just a fancy CSR... But I appreciate there is a nuanced difference, and that what Rivian seems to be trying to achieve is definitely more premium.
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