INTERESTING POLL: Surprised at how low Rivian Scored!! Future concerns?

cohall

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I don't think it's concerning. Looks to me more like a brand awareness survey more than anything. Rivian has done almost no market outreach (nor reservation holder outreach ;) ), so I'm not surprised by the results.
 

jtshaw

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I don't think it's concerning. Looks to me more like a brand awareness survey more than anything. Rivian has done almost no market outreach (nor reservation holder outreach ;) ), so I'm not surprised by the results.
I agree completely, all the folks scoring high here are household names who have shipped products for years. If you see the same results 12 months from now I'd be surprised and potentially concerned.

Also... Maybe a more controversial option... Rivian's financial stability is probably more closely tied to the delivery van market potentially.
 

Trandall

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Agreed I'm also not surprised. I categorize Rivian differently than Lordstown, Atlis, Bollinger, Canoo etc.. in that they are likely to bring a product to market.... wait here it comes... soon, and that Rivian will be around for the long run. The average Joe or Jill probably does not differentiate Rivian from Lordstown. I think this is a serious problem for Rivian, It's a real shame.
 

peashooter

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This is because Rivians marketing department should be fired. Let's focus truck marketing on soy boys from the Pacific northwest. Congrats you sold 40,000 trucks to them while ignoring the millions of farmers and southerners.
 

Inkedsphynx

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The R1T isn't a work truck - plenty of people that use their trucks for work have pointed this out. It is an adventure vehicle, and it certainly makes sense to prioritize the most adventure-laden areas of the US for their early deliveries. In case you weren't aware, every adventure-inclined vehicle on the market (Tacomas, Jeeps, Outbacks, etc) lists the PNW as their best-selling US market.

Also, it's super easy to sit behind a keyboard and be an internet tough guy calling others names. Grow the fuck up.
 

sheydon

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Personally, I think it would be rather stupid (crazy?) for an unknown brand to launch some massive marketing / brand awareness campaign BEFORE having a product on the street. Rivian's number one goal right now should be (and seems to be) getting a GREAT product in the hands of their existing customers (I'm considering $1,000 deposit placers a customer).

Once that happens, there will be a TON of free PR in the form of press and actual delighted customers who can share their excitement and product with friends and others.

Given they will be supply-constrained for some time (2+ years) I don't see any value in investing (wasting) good money on marketing.
 

GaryL

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GM announced their intention to build an Electric Silverado, specified 400 mile range and promised all trim levels, but they didn't announce a timeline. Evidently just announcing intentions was enough to "impress some people. What is more interesting to me is Rivian and Lordstown are the same 3%
 

jjwolf120

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Rivian and Lordstown are the same 3%
This tells us that we part of the elite 3%, (Yeah, that's the ticket) that know about Rivian and Lucid.
 

Trandall

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This...this is how I know this "survey" is trash...
1622746023609.png

This isn't even a thing yet and it impressed you how??
I have no background knowledge of how this survey was administered however if Pew research had done it in a reputable way the same results wouldn't surprise me. The fact that 7x the respondants are most "impressed" by a Silverado that isn't even a thing rather than an R1T is a notable takeaway to me.
 

Riviot

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I don't think it's concerning. Looks to me more like a brand awareness survey more than anything. Rivian has done almost no market outreach (nor reservation holder outreach ;) ), so I'm not surprised by the results.
Insider info: Rivian has reached out to mass market media companies to help with marketing. One of these companies has had their meeting delayed. I think they need to change their motto to "soon..."

This is because Rivians marketing department should be fired. Let's focus truck marketing on soy boys from the Pacific northwest. Congrats you sold 40,000 trucks to them while ignoring the millions of farmers and southerners.
1. Hear me out: don't us "PNW soy boys" keep those "millions of farmers" employed through buying so much soy products? Oh wait, them gov'ment subsidies do that. $46 billion in '20, $16 billion in '19, $12 billion in '18 to be precise. That's consistently more than my military branch is funded annually.
2. Want to change your delivery address to mine to prioritize delivery? I'm happy to help a fellow Riviot.
3. You're free to cancel your order and receive your deposit back at any time. Your negative energy and unconstructive commentary is getting pretty old, peepee.
 

GoWest!

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This is because Rivians marketing department should be fired. Let's focus truck marketing on soy boys from the Pacific northwest. Congrats you sold 40,000 trucks to them while ignoring the millions of farmers and southerners.
Ok, here we go. The implicit bias against the PNW and the southerners!

Tell you what…I’ve never met a southerner who let themselves get ignored. Upon attempt, the rebuttal sentence starts off with a stern “See what we have here” or a “Ya’ll better recognize…”.

Signed a Former Southerner now in the PNW
 

IHScout

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This tribalism attitude gets really old. Is it too much to ask that we leave it out of this forum and actually just be united in being excited for this company and our future vehicles? Too much divides us.

I will get off my soap box now.....
 

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