Inside James Dyson's Decision to Kill His Electric Car

[SpinDoc7]

Well-done story and interview with James Dyson explaining his decision that the costs of producing an electric car were too expensive for a mass market. Includes interesting info regarding Dyson's exploration of a ceramic technology solid-state battery. I wish them well on that end - seems as though it could lower costs throughout the industry.

https://fortune.com/longform/james-dyson-electric-car-appliances/

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[EyeOnRivian]

Thanks for sharing that link. Nice article. Definitely hope something comes of their battery research.