Rivian_Hugh_III
Well-Known Member
Besides, if Rivian goes out of business in 5 years we'll be left with a truck that no one wants to service and a warranty that will not exist. That's a huge... what's the opposite of "value proposition"?... suck factor?Rivian's value prop had better be higher because they don't have the brand to back up what they are selling. Nobody would look at Rivian if it only matched what Ford was doing. It has to be a superior product and it has to be a superior value in order to overcome the loss-aversion bias against a well-known brand.
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