Does anyone else hate Gary?

[White Shadow]

I love the concept of Gear Guard, but I hate Gary. The whole cartoonish thing going on with Rivian lately has gotten worse over time. First it was just a terrible depiction of Gary (what is he exactly anyway?) that looks like it was drawn by a 5-year-old with Crayons. And now we're going to soon see Gary emblems on the back of some Rivians. I don't think Gary is cute or fun or playful or whatever Rivian is trying to convey with the whole Gary monster idea. It just takes away from the high tech image of the vehicle/company. That said, I'm also not a fan of the new cartoonish looking UI that Rivian moved towards, even though Rivian is seemingly so proud of their new interface.

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[RandomMcRandomFace]

This is sad. I am sad for you. Find joy in life.

 

[NitroNick]

No.

 

[R1Tacoma]

How often are you seeing Gary that he's a problem for you? I only see him briefly when my truck is waking up.

Rivian also isn't going for a high-tech image; they want to appear approachable and friendly and appear to actively be shying away from the brutalism we might see in other tech spaces.

 

[COdogman]

What a weird thing to “hate”.

 

[Paradigm_Shift]

Hate is very strong word for an opinion about a cartoonish mascot.... I am not a fan of the character but I can understand the concept. Create a warm and fuzzy creature that will soften the techie image of the EV truck and add a family friendly vibe. It's marketing. I agree the rendering of the character itself comes off as crude. Hopefully not the result of nepotism - drawn by the kid of some C-Suite exec. Adding it as a badge on the truck? Simple fix: just remove it

 

[sherold]

Yes, I've found Gary commonly ruins my driving experience, drives stock prices down, and have considered selling my truck because of him ?

 

[lslick23]

 

[DaveA]

I don’t hate Gary, but I am jealous that my dog likes him more than me. ?

 

[oskeei]

The idea of Gary and the image and attitude of kindness he portrays (reference the commercial where Gary interacts with a thief) is refreshing change from how the world and other vendors seems.

 

[oskeei]

I don’t hate Gary, but I am jealous that my dog likes him more than me. ?

That is one expensive dog toy.

 

[Noplacelikeloam]

It’s part of the brands culture and talks to the spirit of not taking life too seriously.

if you want a serious vehicle with no sense of personality go buy a BMW.

 

[R1Tom]

My guess is the good to bad ratio on Gary is in excess of 10:1.

 

[Redline]

I love the concept of Gear Guard, but I hate Gary. The whole cartoonish thing going on with Rivian lately has gotten worse over time. First it was just a terrible depiction of Gary (what is he exactly anyway?) that looks like it was drawn by a 5-year-old with Crayons. And now we're going to soon see Gary emblems on the back of some Rivians. I don't think Gary is cute or fun or playful or whatever Rivian is trying to convey with the whole Gary monster idea. It just takes away from the high tech image of the vehicle/company. That said, I'm also not a fan of the new cartoonish looking UI that Rivian moved towards, even though Rivian is seemingly so proud of their new interface.

You again...

 

[Hillbilly]

Gary looks better than he smells. Imagine a hippie granola Sasquatch. Sitting in your ride. ?

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