manitou202
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Tesla’s Pickup Truck Is Coming Soon. Maybe.
"But the Cybertruck is so behind schedule that some auto experts wonder if it has become another example of Mr. Musk’s penchant for pushing technological boundaries to the brink of disaster. In 2018, his determination to build a highly automated assembly line for the Model 3 sedan led to “production hell” and nearly killed the company before he opted for more standard manufacturing practices."
“Musk is an example of how the fetishization of tech start-ups and their leaders can eventually lead those leaders to making bad decisions,” Patrick McQuown, executive director of entrepreneurship at Towson University in Maryland, said in an email. “To me, the insistence on stainless steel is a manifestation of his belief that he has some unique understanding of the market, and that the market will buy whatever he offers because it comes from the mind of Elon Musk.”
"Buyers are clamoring for electric trucks. Ford stopped taking reservations for its F-150 Lightning, a battery-powered version of the best-selling vehicle, because it can’t make the vehicles fast enough. Rivian, a newer electric vehicle company, is also struggling to produce enough of its pickup, the R1T, to meet demand.
G.M.’s GMC division is selling a Hummer pickup truck, but in relatively small numbers. And Chevrolet is expected to begin delivering an electric Silverado this year. Ram has said it will release a battery-powered 1500 truck next year.
“The first-mover advantage that Tesla could have leveraged has completely gone away,” Mr. Rajkumar said. “It’s a massive opportunity lost.”
Tesla has shared virtually no details about how it will overcome the challenges of working with stainless steel, which include safety. The steel used in most cars is designed to crumple in a crash, absorbing energy and protecting passengers. Stainless steel does not crumple as easily, exposing passengers to more of the force from impact."
https://www.nytimes.com/2023/02/06/business/teslas-cybertruck-pickup-stainless-steel.html
"But the Cybertruck is so behind schedule that some auto experts wonder if it has become another example of Mr. Musk’s penchant for pushing technological boundaries to the brink of disaster. In 2018, his determination to build a highly automated assembly line for the Model 3 sedan led to “production hell” and nearly killed the company before he opted for more standard manufacturing practices."
“Musk is an example of how the fetishization of tech start-ups and their leaders can eventually lead those leaders to making bad decisions,” Patrick McQuown, executive director of entrepreneurship at Towson University in Maryland, said in an email. “To me, the insistence on stainless steel is a manifestation of his belief that he has some unique understanding of the market, and that the market will buy whatever he offers because it comes from the mind of Elon Musk.”
"Buyers are clamoring for electric trucks. Ford stopped taking reservations for its F-150 Lightning, a battery-powered version of the best-selling vehicle, because it can’t make the vehicles fast enough. Rivian, a newer electric vehicle company, is also struggling to produce enough of its pickup, the R1T, to meet demand.
G.M.’s GMC division is selling a Hummer pickup truck, but in relatively small numbers. And Chevrolet is expected to begin delivering an electric Silverado this year. Ram has said it will release a battery-powered 1500 truck next year.
“The first-mover advantage that Tesla could have leveraged has completely gone away,” Mr. Rajkumar said. “It’s a massive opportunity lost.”
Tesla has shared virtually no details about how it will overcome the challenges of working with stainless steel, which include safety. The steel used in most cars is designed to crumple in a crash, absorbing energy and protecting passengers. Stainless steel does not crumple as easily, exposing passengers to more of the force from impact."
https://www.nytimes.com/2023/02/06/business/teslas-cybertruck-pickup-stainless-steel.html
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