_hchc
Active Member
IMO, having "priority update" as part of C+ perks is really a miss from Rivian marketing. Lets assume 2/3rd of existing ~100,000 rivian owner sign up for C+ and I think thats being generous, they add ~10mil to their revenue (minus whatever cost of service is). I think thats just a minor revenue bump to alienated an not insignificant portion of owner. Plus software updates are not only for "nice to have" features, and often contains bug fixes (and for safety!) like the halloween theme bug so having delayed update actually causes safety issue. But on the flip side C+ subscribers are now also beta tester
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