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Electric Rivilution

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Press Release: https://www.jdpower.com/business/pr...ectric-vehicle-experience-evx-ownership-study

Owner Satisfaction Gets a Jolt from New Models as Electric Vehicle Market Grows, J.D. Power Finds


Rivian R1T R1S 🏆 Rivian R1T tops Tesla with highest owners’ satisfaction -- in J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study Screenshot 2023-02-28 at 6.18.50 AM



February 28, 2023

TROY, Mich.--(BUSINESS WIRE)--As more battery electric vehicle (BEV) models become available for purchase, owners’ satisfaction with their overall experience is shifting to more traditional factors such as quality and styling. According to the J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study,SM released today, the shift is most evident in the respective premium and mass market segment award recipients, Rivian R1T and MINI Cooper Electric.

In its first year of eligibility, the Rivian R1T ranks highest overall with a satisfaction score of 794 (on a 1,000-point scale). Owners have high levels of satisfaction with the driving enjoyment and interior/exterior styling factors. MINI Cooper Electric ranks highest in the mass market segment with a score of 782, supported by the highest satisfaction score of any EV model in the study’s highest-weighted index factor, quality and reliability.

“The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers,” said Brent Gruber, executive director of the EV practice at J.D. Power. “Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.”

Following are key findings of the 2023 study:
  • Differences notable between premium and mass market segments: For a third consecutive year, owners of mass market BEVs cite infotainment as the most problematic category (19.2 problems experienced per 100 vehicles, or PP100). Among premium BEV owners, the most problematic categories are squeaks and rattles (17.5 PP100) and exterior (13.6 PP100). The largest gap in satisfaction between owners of premium and mass market BEVs is availability of public charging, which is greatly influenced by the Tesla network of chargers. Among premium BEV owners, satisfaction with public charging availability is 589, while satisfaction among mass market BEV owners is 341. “The EV marketplace is dynamic and the important factors that manufacturers need to watch will vary based on their history and experience,” Gruber said. “First-time EV buyers who are more mainstream will compare their EV’s build quality to what they know about gas-powered vehicles.”
  • Towing more satisfying for EV truck owners: New to the study this year are survey questions specific to EV trucks regarding towing. Interestingly, satisfaction is higher among EV truck owners who have used their vehicle for towing (779) than among owners who have not towed (753). Satisfaction with driving range is higher among owners who have towed (635) than among those who have not towed (617), and satisfaction with accuracy of stated range also is higher (707 vs. 680, respectively). Truck manufacturers that proactively communicate the effect that towing has on range—like they do with gas mileage—seems to help set owner expectations.
  • Changing landscape of first-time BEV owners: The study shows an increase of 11 percentage points from 2022 in the rate of first-time BEV ownership, rising to 85% from 74%. However, with a host of new product offerings, the mass market BEV segment is attracting new owners at a more rapid rate, as the percentage of first-time BEV owners in the segment jumped to 89% from 67% in 2022. While more vehicle shoppers are being drawn to EV ownership, satisfaction among first-time BEV owners is higher than among veteran BEV owners in only one category: vehicle quality and reliability (756 vs. 749, respectively). In the mass market segment, 68% of first-time BEV owners say that expected lower running costs and tax credits/incentives were the primary reasons for purchase, while driving performance is the most frequently cited purchase reason (75%) among first-time premium BEV owners.

Study Rankings

Rivian R1T ranks highest overall and highest in the premium BEV segment with a score of 794. Tesla Model 3 (759) ranks second.

MINI Cooper Electric ranks highest in the mass market BEV segment with a score of 782. Kia EV6 (762) ranks second and Ford Mustang Mach-E (742) ranks third.

The number of award-eligible models in the premium segment has grown from four to five year over year, while award-eligible mass market models have nearly doubled (from six to 10). Satisfaction among owners of premium EVs averages 756, while satisfaction among mass market EV owners averages 730.

The U.S. Electric Vehicle Experience (EVX) Ownership Study, now in its third year, implements a methodology change for 2023 by narrowing the satisfaction index to focus on the first year of ownership. The overall EVX ownership index score measures electric vehicle owner satisfaction in both premium and mass market segments. The 2023 study includes 10 factors (in alphabetical order): accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability.

The study is conducted in collaboration with PlugShare, the leading EV driver app maker and research firm. This study sets the standard for benchmarking satisfaction with the critical attributes that affect the total or overall EV ownership experience for both BEV and PHEV vehicles. Survey respondents for the study include 7,073 owners of 2022 and 2023 model-year BEVs and PHEVs. The study was fielded in from August through December 2022.

For more information about the U.S. Electric Vehicle Experience (EVX) Ownership Study, visit https://www.jdpower.com/business/automotive/electric-vehicle-experience-evx-ownership-study.
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bael

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They forum surfed for this one:
Among premium BEV owners, the most problematic categories are squeaks and rattles (17.5 PP100) and exterior (13.6 PP100)
 

ImAI

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What a stupid classification system. Since when is tesla 3/y a "premium" and ford mach-e "mass market" Those f..g teslas are garbage comparing to mach-e
 

COdogman

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Prime

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What a stupid classification system. Since when is tesla 3/y a "premium" and ford mach-e "mass market" Those f..g teslas are garbage comparing to mach-e
My sisters family has 3 Mach Es all have had issues requiring extended shop visits. Much more wind noise inside the cabin and less comfortable rear seats. Ford is also an economy car company not a luxury car company. Tesla is a luxury car company. Just like Mercedes that makes a S class they also make more affordable vehicles like the A class and C class. Tesla is the same with their Model 3 and Model Y. Having extensively driven the ford and Tesla I prefer the drive and software of the Tesla. The ford has a nice interior layout though for the front dash. Sound system is a big upgrade in the Tesla comparing even the “high end” BO system in the Ford.

Not directly comparing Rivian to Tesla. But at the same price point it’s like comparing the platinum Lightning to the R1T. They may cost the same but Rivian is a luxury car company/brand and Ford is not; maybe over time their electric vehicles will transition to that segment.
 
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Trandall

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My sisters family has 3 Mach Es all have had issues requiring extended shop visits. Much more wind noise inside the cabin and less comfortable rear seats. Ford is also an economy car company not a luxury car company. Tesla is a luxury car company. Just like Mercedes that makes a S class they also make more affordable vehicles like the A class and C class. Tesla is the same with their Model 3 and Model Y. Having extensively driven the ford and Tesla I prefer the drive and software of the Tesla. The ford has a nice interior layout though for the front dash. Sound system is a big upgrade in the Tesla comparing even the “high end” BO system in the Ford.

Not directly comparing Rivian to Tesla. But at the same price point it’s like comparing the Lightning to the R1T. They may cost the same but Rivian is a luxury car company/brand and Ford is not; maybe over time their electric vehicles will transition to that segment.
Your opinions of premium vs. economy are equally subjective as JD Powers. If "shop visits" is what seperates economy from luxury then Land Rover would be an economy brand. If the Mach-E (which depending on trim can be around $70K) is an economy EV then it's the nicest most expensive one by a fair margin, conversely the MY is an inexpensive and crappy luxury EV. Ford hasn't even sold sedan cars in the U.S. for several years now (like maybe 5). To be objective comparisons should be grouped by cost of similarly equipped models. Lumping all manufacturers into one of two categories is uninformative.
 

Prime

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Your opinions of premium vs. economy are equally subjective as JD Powers. If "shop visits" is what seperates economy from luxury then Land Rover would be an economy brand. If the Mach-E (which depending on trim can be around $70K) is an economy EV then it's the nicest most expensive one by a fair margin, conversely the MY is an inexpensive and crappy luxury EV. Ford hasn't even sold sedan cars in the U.S. for several years now (like maybe 5). To be objective comparisons should be grouped by cost of similarly equipped models. Lumping all manufacturers into one of two categories is uninformative.
That’s a fair opinion and I acknowledge it’s a weird distinction, but it’s kind of how it’s always been. There would need to be a major shift in automotive categorization and neither you or me are going to be able to budge that boulder.
 
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Trandall

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That’s a fair opinion and I acknowledge it’s a weird distinction, but it’s kind of how it’s always been. There would need to be a major shift in automotive categorization and neither you or me are going to be able to budge they boulder.
I reread my post and it comes off as harsh towards you, sorry not my intention. I should have said Mercedes has as much plastic trim as Ford or Chevy nowadays and Tesla has EV tech second to none but finishes on par with Hyundai. Categorizing brands into premium vs. economy is nuanced so I take them with a grain of salt.
 

CrazyOne

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JD power is opaque and BS IMO. An infotainment freeze is ranked about the same as an engine/transmission failure.
 

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Count Orlok

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the missing headline is Kia and Mini Cooper top Tesla for satisfaction.
 

Gabe1aron

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While it’s nice to see Rivian on top, this is a very biased article. And,
What happened to Porsche, Mercedes, BMW, Jaguar? There are lots of other premium BEVs out there.
 

Prime

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While it’s nice to see Rivian on top, this is a very biased article. And,
What happened to Porsche, Mercedes, BMW, Jaguar? There are lots of other premium BEVs out there.
Maybe not enough respondents to those specific BEVs to have a statistically significant sample size.
 

kizamybute'

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https://rivian.com/newsroom/article/rivian-r1t-earns-highest-satisfaction-ranking-by-jd-power

Rivian truck named 'Best Ownership Experience' among Premium Battery Electric Vehicles

Rivian R1T R1S 🏆 Rivian R1T tops Tesla with highest owners’ satisfaction -- in J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study 1681709579638

---------------------------

Did a search of the forum and saw some references to it, but didn't see any posts with this heading? If I missed it, let me know and I'll remove it. Seems like a pretty important one to have its own thread, rather than buried under another thread title. Today is the first time I've seen it.

Pretty impressive as it states the Rivian received the highest customer satisfaction of ANY EV, not just EV trucks. This is the type of news that needs to be spread around to hopefully improve customer confidence. We mostly only hear from owners when there's a problem, but this points out that MOST, find the Rivian more satisfying than ANY OTHER EV on the road, including the almighty Tesla. For any soon to be buyers that are skeptical, know that your odds of being completely satisfied by a Rivian are much higher than not. Any vehicle can have some issues. That's not just Rivian. Ford had to shut down production because of issues. Tesla has had plenty. It can happen, but of them all, the Rivian has satisfied their customer base more than ANY OTHER EV on the road. Very impressive.

For me, after 9 years in a Tesla, other than a couple of little specific features, I really haven't missed not having a Tesla after 10 months. I miss my Satellite based auto homelink feature. Once in a while, I miss having Tesla's auto pilot features. But, I'm one that likes to drive my own vehicles, so it's not very often. I have ZERO remorse over selling my last Tesla and living with the Rivian as my primary vehicle. I would miss more about the Rivian's features if I were to go back to a Tesla than I miss any of the Tesla features the Rivian doesn't have. Sure, it has more features. Many will be coming soon to the Rivian, but most are more "party trick" type features that are not remotely "necessary". I never used them in the Tesla, other than to try them out when they first came available, so I don't miss not having them now.
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